Programmatic - Lead

Annalect

4 - 6 years

14 - 15 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Digital media Public relations advertising agency Consulting Market research Support services Technology marketing Troubleshooting Monitoring Media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

"Overview Lead - Programmatic This exciting role of a Lead - Programmatic requires you to creatively manage digital media campaigns for our global brands
Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position
This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts
About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world
Omnicom s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services
Our agency brands are consistently recognized as being among the world s creative best
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services
We are growing rapidly and looking for talented professionals like you to be part of this journey
Let us build this, together
Responsibilities This is an exciting role and would entail you to Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders
Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc
to ensure all KPIs are met (delivery, performance, revenue goals, etc
) Working with agency team to develop best-in-class solutions based on available tech
Oversee media tracking and analytics set up and implementation
Communicates day-to-day format, screen, inventory performance to clients and agencies as needed
Understand and describe bottom-up planning, how client goals and KPI s to platform activation strategies/tactics across the funnel
Qualifications This may be the right role for you if you have A full-time graduate degree (Mandatory) 4 to 6 years of relevant experience in managing programmatic campaigns for large clients
Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms
DV360/TTD/Amazon DSP experience is preferred
Working knowledge of the holistic digital landscape video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey
Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment
Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis
location_nameAnnalect Indiastreet_addressPrestige Technostar, 8th Floor, B2 Buildingfor you if you have A full-time graduate degree (Mandatory) 4 to 6 years of relevant experience in managing programmatic campaigns for large clients
Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms
DV360/TTD/Amazon DSP experience is preferred
Working knowledge of the holistic digital landscape video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey
Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment

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