Product Marketing Senior Executive

As the Project Owner, you will be responsible for ensuring the timely execution of projects by prioritizing them based on business goals. You will take ownership of the projects to drive successful outcomes. Your role will involve coordinating all communications with stakeholders, both internal (design, product, sales, operations) and external (vendors, agencies, partners). Acting as a bridge between Product Development, Design, Packaging, and Marketing teams is crucial for effective collaboration. In the area of Product Marketing Management, you will be tasked with ideating and implementing innovative marketing strategies for new and existing products. Your responsibilities will include managing marketing content creation, ensuring alignment with brand identity, and overseeing the development of product marketing collaterals such as brochures, user manuals, and trade assets. Creative Asset Management will be a key aspect of your role, where you will manage and organize all product marketing assets including images, photos, videos, creatives, infographics, and print-ready files. Maintaining brand consistency across visual and written assets is essential. Collaborating in New Product Development across import, domestic, and special projects will be part of your responsibilities. You will work closely with product teams on concept validation, feature alignment, and go-to-market readiness, particularly focusing on projects like the Dolphin series. In terms of Design & Packaging Oversight, you will manage design and packaging projects with a meticulous "Maker & Checker" approach. Ensuring that all design and packaging guidelines meet brand, compliance, and print production standards will be crucial for success. Your role will also involve overseeing the quality control process for marketing guidelines, product printing, and packaging. Continuously evaluating and improving internal processes for marketing execution and asset handling will be necessary. Maintaining and updating Product Marketing Databases for existing products and new launches will be part of your responsibilities. Organizing and streamlining all product marketing collaterals, stationery, and internal document repositories is essential for efficient operations. Additionally, you will lead offline marketing and branding initiatives for trade shows, BTL activations, and point-of-sale visibility as part of Offline Branding Projects. Gathering, managing, and incorporating product feedback into future marketing and development efforts, as well as exploring new methods for cross-selling and upselling products, will also be key aspects of your role.,