Posted:1 month ago|
Platform:
Work from Office
Full Time
Key Responsibilities: Product Positioning & Messaging: Develop clear, compelling product positioning and messaging that resonates with target audiences and differentiates our products from competitors. Define key product features and benefits, ensuring consistent communication across all marketing channels. Create and refine messaging frameworks for new and existing products based on market research, customer feedback, and competitive analysis. Go-to-Market Strategy: Lead the development and execution of go-to-market (GTM) strategies for product launches and updates. Work closely with product, sales, and marketing teams to align launch strategies, timelines, and promotional activities. Coordinate product releases, ensuring all relevant materials, channels, and campaigns are in place to maximize product visibility and adoption.
Lifesight Technologies
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