PPC Specialist

Job Description

Dear Candidates !!! We're on the lookout for an extremely self-driven PPC Specialist to join our Growth Team. Although we have learned that the number of years of experience is not a reliable indicator of the person's skill or productivity, we believe someone with 2-7 years of experience would be best suited to adapt quickly to our challenging requirements and pace. If this sounds interesting to you, please continue reading. "Continuous Learning" is part of our company culture and we'll expect you to grow 10x in a year's time. There's a good chance this might end up as one of your most challenging and fulfilling gigs so far. From our side, we'll be sure to give you all the space and freedom you'd need to do the best work of your life. Your role : Develop, implement, and optimize PPC campaigns across platforms like Google Ads, Bing, and social media. Conduct keyword research, competitive analysis, and target audience identification. Create compelling ad copy and relevant landing pages to drive conversions. Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI. Generate regular reports on campaign performance and provide insights and recommendations. Stay up-to-date with industry trends and changes in PPC best practices. Skills required : Good communication skills in English and one regional language ( Malayalam). Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic knowledge of WordPress and Excel. Proven experience as a PPC Specialist or in a similar role. Proficient in data analysis and performance/operation metrics. Excellent understanding of search engine marketing (SEM) and account management. Strong analytical skills with attention to detail. Certification in Google Ads is a plus. Creating campaign strategies & Fast execution. EdTech experience is a plus. The above list is for a very basic understanding of what we do. But at the end of the day, we need you to go to any extent to make sure our users love the things we build for them. It's completely fine if you don't know how something is done; all we care about is that you have the right attitude to roll up your sleeves, get your hands dirty, experiment, and then figure it out yourself.