As a PPC Executive, you will be responsible for managing our PPC marketing campaigns to ensure successful performance. You will work closely with other members of the marketing team to develop strategies, execute campaigns, and constantly optimize for better results. This role is crucial for driving targeted traffic and achieving marketing goals.

Responsibilities

Develop, implement, and manage PPC campaigns across various platforms.
Conduct keyword research to identify new opportunities.
Monitor and analyze campaign performance to optimize ROI.
Collaborate with the marketing team to align PPC strategies with overall marketing goals.
Generate regular reports on campaign performance and suggest improvements.
Stay updated with PPC trends and best practices.
Manage ad budgets and adjust bids to gain better ROI.
Create engaging ad copy and work with designers to produce creative assets.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in managing PPC campaigns.
Strong analytical skills and data-driven thinking.
Experience with various PPC platforms, including Google Ads and Bing Ads.
Good understanding of web analytics tools such as Google Analytics.
Excellent communication and teamwork skills.
Certifications in Google Ads or other PPC platforms are a plus.

Skills

Google Ads
Bing Ads
Keyword research
Data analysis
Google Analytics
Campaign management
Budget management
Ad copywriting

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PPC Executive