Performance Marketing Specialist

Job Description

Job Description: Performance Marketing Specialist Location: Noida Company: Seventh Triangle Consulting About Us: Seventh Triangle Consulting is a tech and marketing integrated agency and a Shopify Plus partner in India. We cater exclusively to the e-commerce industry, offering top-notch performance marketing, retention marketing, and data analytics services. Join our dynamic team and be part of our journey to become one of the best e-commerce performance marketing agencies. Position Overview: We are seeking an experienced and highly motivated Performance Marketer to join our performance marketing team. The ideal candidate will have a minimum of 2 years of hands-on experience in performance marketing within the e-commerce domain. The Performance Marketer will be responsible for managing Strategy Creation, client relationships, coordinating projects, and ensuring the successful delivery of marketing solutions. Key Responsibilities: Strategic Planning: Develop, execute, and manage full-funnel performance marketing campaigns across Meta (Facebook & Instagram), Google Ads (Search, Shopping, Display, YouTube), and other relevant channels. Collaborate with internal teams to build media plans aligned with business goals, product launches, and seasonal campaigns. Execution & Optimization Own daily campaign execution, including audience setup, creative pairing, budget management, and A/B testing. Optimize campaigns for CAC, ROAS, CTR, CVR, and other relevant KPIs to maximize efficiency and scale profitably. Set up tracking using tools like GTM, GA4, Facebook Pixel, and conversion APIs. Analytics & Reporting Monitor performance metrics regularly and prepare detailed performance reports with actionable insights. Analyze audience behavior, campaign trends, and website data to uncover growth opportunities. Client Relationship Management: Serve as the primary point of contact for clients. Build and maintain strong, long-lasting client relationships. Understand client needs and objectives, and ensure they are met. Project Coordination: Coordinate with internal teams to ensure timely and successful delivery of solutions. Manage project timelines, budgets, and deliverables. Ensure all projects are completed on time and within budget. Collaboration with Internal Teams: Work closely with the performance marketing, creative, and technical teams to deliver client projects. Ensure clear communication and alignment between all parties. Requirements: Minimum of 2 years of hands-on experience in performance marketing within the e-commerce domain. Fluency in English with excellent verbal and written communication skills. Strong project management skills with the ability to manage multiple projects simultaneously. Data-driven mindset with the ability to analyze campaign performance and make data-informed decisions. Ability to build and maintain strong client relationships. Excellent problem-solving skills and the ability to resolve client issues effectively. Strong collaboration skills and the ability to work effectively with internal teams.