Performance Marketing Specialist

As a Performance Marketing Specialist at ClicksMedia, you will play a crucial role in driving revenue through strategic and data-driven paid campaigns on various platforms. ClicksMedia is a premium creative and growth agency that focuses on delivering exceptional experiences for brands by leveraging the power of performance marketing. We are seeking a talented individual who is analytical, creative, and results-driven to join our dynamic team. The ideal candidate for this role is not just a media buyer but a growth hacker with a creative edge. You should excel in testing, scaling, and creating ads that not only perform well but also resonate with the target audience. If you are passionate about optimization, addicted to achieving measurable results, and have a deep understanding of key performance indicators such as ROAS, CTRs, and CPLs, we would love to hear from you. Key Responsibilities: - Develop and execute paid campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other relevant channels. - Create performance-focused ad strategies for Lead Generation B2B & B2C, e-commerce D2C, and service-based brands. - Monitor KPIs, analyze campaign performance, prepare reports, and derive actionable insights to drive continuous improvement. - Collaborate with the creative team to optimize ad visuals, landing pages, and funnels for maximum impact. - Manage campaign budgets effectively and ensure efficient allocation of resources across different channels. - Conduct A/B testing for creatives, ad copies, audiences, and landing experiences to enhance campaign performance. - Implement retargeting, lookalike, and custom audience strategies to maximize campaign reach and engagement. - Stay updated on platform updates, algorithm changes, and performance trends to adapt strategies accordingly. Qualifications: - Minimum of 2 years of hands-on experience in performance marketing. - Demonstrated track record of scaling paid campaigns and achieving measurable results. - Proficiency in Google Ads, Meta Ads Manager, Analytics, and Tag Manager. - Familiarity with tools like Hotjar, UTM builders, or data dashboards. - Strong creative and strategic thinking skills with meticulous attention to detail. - Experience working in agency environments is preferred. - A mindset that constantly strives for excellence and refuses to settle for average performance. If you are ready to lead, scale, and redefine digital performance, we invite you to apply for the Performance Marketing Specialist position at ClicksMedia. Please email your CV and portfolio to career@clicksmedia.in with the subject line "Application for Performance Marketing Specialist." Join us in shaping the future of brand experiences through innovative and results-oriented marketing strategies.,