About the Role

Cookies Technologies is hiring a
Meta Ads Specialist
with proven experience in managing high-performance campaigns across
Facebook and Instagram
. Your focus will be on generating
online sales
,
form-based leads
, and
call inquiries
using smart targeting and conversion strategies.

Key Responsibilities

Ad Campaign Management:
- Run and optimize
  Facebook Instagram Ads
  for eCommerce and lead generation.
- Set up and manage
  Lead Forms
  ,
  Call to Action Ads
  ,
  WhatsApp Ads
  , and
  Conversion Campaigns
  .
- Leverage
  Custom Lookalike Audiences
  , Facebook Pixel, and Conversion APIs for tracking.
- Monitor performance (CTR, CPL, ROAS) and make data-driven decisions.
Social Media Coordination:
- Handle daily/weekly content planning and boosting.
- Work with designers and content creators to craft high-engagement ad creatives.
- Write ad copies and captions tailored to target audiences.
- Ensure brand voice is consistent across all touchpoints.
Required Skills:
- Deep knowledge of
  Meta Business Suite
  and
  Ads Manager
  .
- Strong understanding of
  eCommerce funnels
  ,
  lead generation
  , and
  remarketing
- Experience with
  tracking pixels
  ,
  analytics
  , and
  ad budget allocation
  .
- Ability to manage ad creatives, audience targeting, and conversion reports.
- Communication skills to coordinate with design/content/internal teams.
Eligibility:
- Minimum 2 years
  of hands-on Meta Ads experience in eCommerce or lead-gen businesses.
- Must be available for
  full-time on-site work in Coimbatore
  .
- Portfolio or campaign screenshots preferred.
Bonus Skills
- Google Ads or YouTube Ads experience
- Canva editing (basic reel creation)
- CRM or lead follow-up workflow understanding.

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