Marketting Manager

• Develop and implement comprehensive marketing strategies to promote Candy Floss across both offline and online channels.
• Manage and oversee all marketing campaigns, from conceptualization to execution, ensuring alignment with the brand's vision and objectives.
• Create compelling and engaging content for various platforms, including social media, website, email campaigns, and offline marketing materials.
• Collaborate with cross-functional teams to launch product campaigns, seasonal promotions, and marketing initiatives to drive sales and customer loyalty.
• Monitor marketing performance metrics and analyze data to measure the effectiveness of campaigns and make data-driven decisions for continuous improvement.
• Stay abreast of industry trends, competitor activities, and emerging marketing opportunities to identify new growth areas for the brand.
• Work closely with external agencies and partners to coordinate advertising, PR, and influencer collaborations to amplify brand reach.
• Manage the marketing budget effectively, allocating resources wisely to maximize the return on investment.
• Ensure consistent brand messaging and visual identity across all marketing touchpoints to maintain brand integrity.
• Stay updated on digital marketing trends and best practices, driving the brand's digital transformation and optimisation.

Requirements

• Proven experience as a Marketing Manager or similar role, with a successful track record in both offline and online marketing campaigns.
• Strong understanding of marketing principles, including brand management, customer segmentation, and campaign analytics.
• Familiarity with the latest digital marketing tools, platforms, and trends to drive online engagement and conversions.
• Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages.
• Creative thinking and a keen eye for design aesthetics to develop visually appealing marketing materials.
• Data-driven mindset, with the ability to analyze and interpret marketing metrics to make informed decisions.
• Proven leadership skills, with the ability to motivate and manage a marketing team.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

Join our candy-coated team at Candy Floss as the Marketing Manager and be a part of our sweet journey to delight customers both online and offline. If you have a passion for marketing and a knack for innovation, apply now to make Candy Floss an even sweeter success story