Marketing Specialist

Job Title: Marketing Specialist Company: Suryaprabha Solar Company Location: [kozhikode, kerala] Job Type: Full-Time Experience Required: Minimum 6 Years Job Description: Suryaprabha Solar Company is seeking an experienced and dynamic Marketing Specialist to lead and execute strategic marketing initiatives that drive brand awareness, generate leads, and support business growth. The ideal candidate will have a strong background in B2B and B2C marketing, preferably within the renewable energy or solar industry. Key Responsibilities: Develop and implement comprehensive marketing strategies aligned with company goals. Plan and execute digital marketing campaigns across SEO, social media, email, and PPC platforms. Collaborate with the sales team to create lead-generation strategies and promotional campaigns. Conduct market research to identify new trends, customer needs, and competitor activities. Create compelling content for websites, brochures, blogs, and social media channels. Manage and optimize the company’s online presence and brand image. Monitor and analyze campaign performance metrics and prepare regular reports. Coordinate participation in industry events, trade shows, and expos. Qualifications and Skills: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). Minimum 6 years of proven experience in marketing, preferably in the solar or energy sector. Strong knowledge of digital marketing tools and analytics platforms (Google Analytics, Meta Ads, etc.). Excellent written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced environment. Creative mindset with strong attention to detail and a results-oriented approach Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Work Location: In person