Marketing Operations Analyst

SpotDraft is revolutionizing the way contracts are managed, making the process fast, easy, and stress-free for high-growth companies such as PhonePe, Chargebee, Unacademy, Meesho, and Cred. By utilizing our platform, legal teams can save 10 hours per week and close deals 25% faster. We understand that time is money, and contracts should not be a hindrance to your progress. As a Marketing Operations Specialist at SpotDraft, your responsibilities will include: Campaign Execution & Management: - Executing and managing multi-channel B2B marketing campaigns, including email, paid ads, webinars, and content syndication. - Setting up automation sequences, landing pages, and tracking within CRM and Outreach tools. - Maintaining a marketing calendar to ensure brand consistency and executional alignment. Marketing Technology & Systems: - Owning and optimizing marketing automation tools, such as HubSpot, to ensure alignment with business goals. - Managing lead scoring, segmentation, and nurturing for a smooth marketing-to-sales transition. - Evaluating, implementing, and driving adoption of new marketing tools as required. Data Analysis & Reporting: - Tracking and reporting key metrics like MQL to SQL conversion, CAC, ROI, and pipeline velocity. - Building dashboards to provide real-time insights into marketing and sales performance. - Analyzing trends and providing actionable recommendations to enhance campaign ROI. Process Optimization & Collaboration: - Documenting and refining marketing processes for scalability. - Acting as a liaison between Marketing, Sales, and Customer Success to align on pipeline, lead definitions, and customer marketing. - Collaborating with RevOps to ensure seamless reporting and data flow across the revenue funnel. - Supporting sales enablement initiatives based on marketing insights. We are looking for candidates with: - 2-3 years of experience in marketing or campaign operations within a B2B SaaS company. - Proficiency in tools like HubSpot, Salesforce; experience with Clay and Unify is a plus. - Strong analytical skills, Excel expertise, and experience with BI tools like Google Data Studio and Tableau. - Self-starter with excellent communication and project management skills. - SQL or database querying experience. - Familiarity with automation tools like Zapier, Tray.io, or similar. - Certifications in HubSpot, Clay, or Unify are preferred. At SpotDraft, you will have the opportunity to work with brilliant teammates in the legal tech industry, expand your network by interacting with industry leaders, and make a real impact by taking ownership of projects. We believe in setting big goals, making bold moves, and trusting our team members to deliver, innovate, and push boundaries. Our Core Values: - Delight Customers - Be Transparent and Direct - Be Audacious - Prioritize Outcomes - Elevate Each Other - Be Passionate and Take Ownership - Strive to be 1% better every day All personal data shared during the recruitment process will be handled with the utmost confidentiality and used solely for hiring purposes, in compliance with relevant data protection regulations.,