Marketing Operations Analyst

Responsibilities:

• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
• Establish and maintain scalable processes that ensure best practices in campaign and lead management
• Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
• Monitor and maintain data quality within the marketing database
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance
• Help marketing team in the list building exercise through various channels
• Coordinate with various marketing vendors
• Optimizing online paid campaign
• Help marketing team in routine research activities like SEO keywords, tools selection etc.
• Help in circulating weekly marketing reports across the company.

Requirements

• Bachelor's degree is a must. An MBA would be a PLUS.
• 2-3 years of experience in marketing automation and analytics
• Strong analytical skills and experience with reporting and data analysis.
• Proficient in marketing automation systems (e.g. HubSpot) and integrating those systems with other technologies.
• Strong drive to learn, excellent communicator, and a desire to improve processes