Posted:1 week ago|
Platform:
Work from Office
Full Time
Responsibilities:
Plan & execute integrated marketing campaigns across email, social, landing pages, and other digital channelsBuild, optimize, and manage email workflows, lead nurturing journeys, and segmentation using HubSpot CRM Marketing ModuleOwn the marketing funnel from top-of-funnel awareness to qualified lead hand-off to salesAnalyze campaign performance and deliver actionable insights based on key metrics (CTR, conversion rates, etc.)Create compelling marketing content including newsletters, blog posts, case studies, and event invitesCollaborate closely with sales, design, and product teams to ensure marketing aligns with business goalsManage the CRM database and maintain clean, organized, and GDPR-compliant data in HubSpotRun A/B tests and continuously optimize campaigns for better resultsTrack market trends and competitor strategies to refine our messaging and positioning.Requirements:Bachelors degree in marketing, Communications, Digital Media, or a related field (preferred).Proficiency in HubSpot CRM Marketing Module (email marketing, automation, workflows, analytics)hands-on experience in digital/inbound marketingDeep understanding of the lead lifecycle, lead scoring, and customer journeysStrong copywriting and content creation skillsExperience using marketing performance tools like Google Analytics, Hotjar, etc.Exceptional organizational and communication skills.
Excellent communication and negotiation skills.
Ability to work in a fast-paced environment and manage multiple vendors.
Strong organizational and problem-solving skills.
Familiarity with the food industry or supply chain management is a plus.
Progresso Research
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