Marketing Manager

Marketing Manager

Location - Bandra West (Mumbai)

About Role:

The Marketing Manager plays a pivotal role in enhancing brand visibility, driving customer engagement, and contributing to revenue growth through the development and execution of strategic marketing initiatives. In the context of the Hospitality and Quick Service Restaurant (QSR) industry, this role involves overseeing brand positioning, managing cross-channel campaigns, leveraging digital platforms, and identifying market opportunities to ensure consistent business growth and customer satisfaction.

About Company:

We are a team of dedicated and skilled professionals committed to delivering exceptional dining experiences. Our group includes talented chefs who craft delicious and visually appealing dishes, attentive servers who ensure top-notch customer service, and a well-coordinated support staff that keeps operations running smoothly. Together, we create a warm and inviting ambiance where guests can enjoy not just great food but also outstanding hospitality. Our shared passion for excellence drives us to maintain high standards, ensuring that every visit leaves a lasting impression.

Key Responsibilities:

• New Store Launch: Build go-to-market strategies and launch plans for new outlets from pre-buzz to opening and post-launch traction.
• BTL & Local Store Marketing: Plan and execute on-ground activations to build awareness in the catchment area.
• Digital Campaigns & Performance Marketing: Run geo-targeted campaigns, social media content to drive awareness & performance campaigns to drive traffic.
• Aggregator Platform Management: Manage and optimize brand visibility and performance on Zomato, Swiggy, and other food delivery platforms including offers, banners, ratings, and conversions.
• Plan & execute offers: Monthly planning & execution of offers at the store & online aggregator platform
• Influencer management: Manage influencers, plan content & execute on social media.
• Cross-functional Collaboration: Work closely with operations, design, supply chain, and finance to ensure smooth execution of brand plans.
• Agency handling: POC for all external agencies

Candidate Must Have:

• 46 years of relevant marketing experience (QSR, Food Delivery, or Retail preferred)
• Strong understanding of digital marketing, food aggregators, and BTL activations
• Experience in managing brand campaigns end-to-end
• Creative mindset with strong analytical thinking
• Self-starter, hands-on, and passionate about food and youth brands