Marketing Manager

As a dedicated professional in the Marketing team, you will play a crucial role in leading and monitoring CRM adoption and CRM Governance. Your responsibilities include collaborating with various practice areas to ensure the maintenance of data health in the CRM system. You will be accountable for reporting and governing CRM processes, ensuring that BCG's client database remains accurate and relevant. It will be your duty to engage with senior stakeholders, conduct periodic checks for data accuracy on the EngageCRM platform, and address Marketing requirements of different Practice Areas. Working alongside a supportive team member and skill-based resources, your primary objective will be to establish standardized CRM processes for seamless Marketing operations and timely deliveries. Your role demands excellent planning, organizing, and communication skills, along with the ability to multitask and adapt to a fast-paced environment. To excel in this position, self-motivation, quick learning abilities, and the capacity to make independent decisions with minimal oversight are essential traits. Your key responsibilities will include leading CRM projects, ensuring data accuracy, collaborating with global teams for effective CRM Governance, owning the CRM Governance plan, and overseeing email marketing campaigns for practice areas. You will also be responsible for reporting CRM health to leadership, updating CRM contacts regularly, conducting training sessions on CRM adoption, creating reporting dashboards for executive meetings, and leading special projects within your expertise. To be successful in this role, you should possess at least 10 years of experience in CRM management, proficiency in Excel, MS Word & PowerPoint, an approachable problem-solving attitude, analytical skills for risk assessment and strategy formulation, as well as excellent written and verbal communication skills. You will collaborate closely with BCG's marketing team, contributing to the firm's reputation as a thought leader. Together, you will work towards strengthening and protecting BCG's brand, advancing the business agenda, and engaging with key audiences through various tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.,