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Marketing Executive ATL & BTL marketing channels

Marketing Executive ATL & BTL marketing channels

Suzva Software Technologies

6 - 10 years

8 - 12 Lacs

Mysuru Coimbatore Bengaluru

Posted:19 hours ago| Platform:

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Skills Required

Marketing ATL Digital Marketing BTL

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Work from Office

Job Type

Full Time

Job Description

We have an immediate requirement for a Marketing Executive in Kerala. The ideal candidate will have strong experience in ATL & BTL marketing, capable of executing promotional strategies and driving brand visibility in the regional market.
Key Responsibilities:Plan and implement ATL (Above the Line) and BTL (Below the Line) marketing campaignsExecute region-specific promotional activities and brand initiativesCoordinate with internal teams and external vendors/partnersConduct market research and analyze consumer behavior and competitor strategiesMonitor, track, and report campaign performance and ROIRequirements:Bachelors degree in Marketing, Business, or related fieldMinimum 1 year of experience in marketingPreferred industry background: Retail, Apparel, Hosiery, FMCGStrong knowledge of ATL & BTL marketing channelsExcellent communication and coordination skillsMust be based in Kerala or willing to relocateLocation: Bangalore / Mysore / Coimbatore / Kerala / Mangalore

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Marketing Executive ATL & BTL marketing channels