Marketing Data Analyst

Marketing Business Data Analyst (Remote)

Key Responsibilities

• Performance Analysis & Reporting:

  Gather and analyze

  daily, weekly, and monthly

  performance metrics across various marketing channels (Facebook, Google, TikTok, YouTube, and other ad platforms).
• Track

  backend conversions

  and correlate them with front-end marketing data to identify trends and optimization opportunities.
• Build and maintain dashboards, reports, and presentations for campaign managers to drive data-driven decisions.

• Anomaly Detection & Troubleshooting:

• Investigate

  data discrepancies

  , missing conversions, or irregularities in marketing performance.
• Collaborate with data analysts, engineers, and other stakeholders to resolve tracking, attribution, or reporting issues.
• Identify any

  drop-offs in lead flow, data mismatches

  , or technical issues impacting performance.

• Campaign Insights & Optimization:

• Provide actionable insights to campaign managers on

  lead quality, cost per lead (CPL), return on ad spend (ROAS),

  and other key performance indicators (KPIs).
• Analyze audience behavior, ad performance, and backend conversion rates to recommend targeting and bidding strategy changes.
• Monitor

  A/B tests

  and experiments, sharing insights on creative, audience, and landing page performance.

• Collaboration & Process Improvement:

• Work closely with media buyers, marketing managers, and sales teams to align campaign goals with backend performance.
• Assist in

  data tracking, attribution modeling

  , and integrating multiple data sources for a unified view of campaign success.
• Continuously improve reporting processes and automation for efficiency.

Requirements

• Experience:

• 3+ years of experience as a

  Marketing Data Analyst

  /

  Business Analyst / Data Analyst in a marketing, digital advertising, or performance marketing environment

  .
• Hands-on experience with

  Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, and other ad platforms

  .
• Strong understanding of

  lead funnels, backend conversions, attribution models, and tracking pixels

  .

• Should be comfortable working from 7am IST

• Technical Skills:

• Proficiency in

  Excel/Google Sheets (pivot tables, formulas, data manipulation)

  .
• Experience with

  SQL, Python, or R

  for data extraction and analysis (preferred but not required).
• Familiarity with

  Tableau, Power BI, or other data visualization tools

  .
• Knowledge of

  UTM parameters, tracking tools, and marketing automation platforms

  is a plus.

• Analytical & Problem-Solving Skills:

• Strong ability to

  identify trends, spot anomalies, and translate data into actionable insights

  .
• Comfortable troubleshooting

  data discrepancies

  and working with teams to resolve tracking issues.
• Ability to break down complex datasets and

  tell a compelling data-driven story

  .

• Soft Skills:

• Excellent communication and collaboration skills to

  effectively present insights

  to marketing teams.
• Ability to

  work independently in a fast-paced, performance-driven environment

  .
• A proactive approach to improving reporting processes and automation.

Nice to Have

• Experience in

  lead generation, mass tort, SSD, or other legal marketing campaigns

  .
• Understanding of

  Facebooks Conversions API, Google Tag Manager, and first-party data tracking

  .
• Prior experience with

  marketing mix modeling or incrementality testing

  .

What We Offer

• Opportunity to make a significant impact in a growing company
• Remote work flexibility
• Competitive salary and benefits package
• Continuous learning and professional development opportunities
• Collaborative and innovative work environment