Marketing Coordinator

Job Description

Job Title: Marketing Coordinator Department: Marketing Reports To: Marketing Manager / Marketing Head Location: Nagpur Job Description The Marketing Coordinator supports the execution of marketing strategies to elevate brand awareness, drive store traffic, and increase sales for the retail jewellery brand. This role involves coordinating offline and online campaigns, managing content and promotional material, organizing events, liaising with vendors, and tracking marketing performance metrics. Key Responsibilities A. Campaign & Promotion Coordination Assist in planning and executing in-store promotions, seasonal campaigns, and local marketing initiatives. Coordinate timelines, logistics, and asset delivery across print, digital, and in-store channels. Collaborate with creative and merchandising teams for consistent messaging. B. Offline Marketing Management Manage print ads, brochures, billboards, and local newspaper promotions. Coordinate PR activities and partnerships with influencers, stylists, or local publications. Organize and support in-store events, pop-ups, and collaborations. C. Digital Marketing Support Coordinate content scheduling for social media and email newsletters.Help manage website banners, product highlights, and promotions. D. Vendor & Stakeholder Coordination Communicate with printers, ad agencies, and event vendors to ensure timely execution. Support internal teams and store managers with promotional materials and tools. E. Reporting & Analytics Track and report on campaign KPIs (foot traffic, sales, redemption, ROI, etc.).Maintain and update marketing calendars, budgets, and performance reports. Measurable KPIs (Key Performance Indicators) KPI How to Measure It Campaign Execution Rate % of campaigns completed on schedule vs. planned. In-Store Foot Traffic Increase Before vs. after campaign visitor counts (via counters or POS). Sales Uplift from Marketing Campaigns (Sales during campaign - baseline sales) baseline sales 100. Event Attendance Rate % of RSVPs who attended; check-ins or QR scans. Coupon/Promo Redemption Rate (Number of redemptions Total coupons distributed) 100. Customer Engagement at Events Feedback surveys, loyalty signups, QR code scans, social mentions. Print/Outdoor ROI Sales or traffic lift attributed to each offline ad (tracked via surveys or offers). Budget Adherence (Actual spend Budgeted spend) 100. Vendor Delivery Timeliness % of vendor deliverables received on or before deadline. Marketing Report Accuracy & Timeliness On-time submission of reports with correct data. Skills & Qualifications Degree in Marketing, Communications, or Business (preferred). 13 years of experience in marketing, preferably in retail, fashion, or luxury goods. Strong project management and coordination skills. Excellent written and verbal communication skills. Attention to detail and time management.