Marketing Automation Specialist

About Us: Information Security Media Group (ISMG) is a global Intelligence and Education firm serving the Cybersecurity industry. We offer news, views, and research focused on the top topics faced by professionals in the security space today. With 15 brands, 37 digital media properties, and a global audience of 1.2 million subscribers, we provide cybersecurity coverage across various industries and regions. We take pride in producing worldwide up-to-date breaking news and top-notch digital content that addresses the issues facing practitioners in the industry. Additionally, we offer a variety of digital education & training offerings along with a portfolio of over 300 in-person and virtual events designed to provide high-impact education and engagement for cybersecurity professionals. The Opportunity: ISMG is looking for an experienced and technically adept Digital Marketing Automation Specialist. In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, and aligning automation strategies with business objectives. Your expertise in marketing automation & operations will be crucial in optimizing digital marketing efforts and driving business results. You will play a strategic role in planning, managing, and overseeing the execution of digital marketing projects across ISMG business units. Responsibilities: - Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot. - Leading the technical implementation of marketing automation workflows & strategies to align with business objectives. - Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance. - Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies. - Overseeing project timelines & deliverables, ensuring adherence to agile methodologies & deadlines. - Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions. Qualifications: - Bachelor's degree in a related field. - 3+ years of experience in marketing automation & operations (certification preferred). - Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools. - Hands-on experience with marketing technology integrations, analytics, & automation tools. - Ability to design, test, document, deploy, & maintain third-party integrations with Marketo. - Understanding of the relationship between a marketing automation platform & Salesforce. - Exceptional analytical & problem-solving skills with the ability to generate effective reporting. - Proficiency in HTML/CSS. This position can be based out of our offices in Mumbai, Delhi, or Bengaluru. Apply now!,