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5.0 - 10.0 years
6 - 15 Lacs
Ahmedabad
Remote
We’re hiring a Senior HubSpot Administrator to fully own our HubSpot platform. This solo role suits a self-starter with strong technical skills &a strategic mindset. You'll manage end-to end HubSpot operations, supporting both internal &client needs. Required Candidate profile Own & manage HubSpot end-to-end. Configure & manage Marketing, Sales, Service & Operations all Hubs, build workflows, reports, and automations. Ensure data hygiene, integrate tools, launch campaigns.
Posted 1 month ago
5.0 - 8.0 years
7 - 11 Lacs
Bengaluru
Work from Office
Senior Growth Manager Role Overview Were seeking a versatile creative professional who combines performance marketing expertise with compelling content creation skills. The person will be responsible for creating and optimizing high-converting promotional content for Guru App while driving measurable growth through data-driven creative strategies. Key Responsibilities Performance Marketing Manage end-to-end paid media campaigns across Meta, Google, and YouTube platforms Analyze creative performance data to identify winning patterns and optimize ROAS Conduct systematic A/B testing of creative variations to maximize conversion rates Monitor and optimize key performance metrics: CPM, CTR, CPI, LTV, and CAC Collaborate with data team to build attribution models and performance dashboards Design and execute creative testing frameworks to systematically improve performance Manage campaign budgets and bid strategies across multiple platforms Stay updated on platform algorithm changes and adjust creative strategies accordingly Creative Production Lead AI-assisted creative production for short-form promotional videos (15-60 seconds) Develop frameworks to create compelling scripts with powerful opening hooks optimized for Indian audiences Supervise performance-driven creative assets specifically formatted for different ad placements Establish and maintain a consistent brand voice across all promotional content Produce variations of high-performing creatives to combat ad fatigue Collaborate with the team editors to create thumb-stopping visuals and graphics Develop creative testing hypotheses based on performance insights Required Experience 3+ years in performance marketing with a proven track record of managing 50L+ monthly ad spend 2+ years in creative content creation, preferably short-form video for mobile apps Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads platforms Experience creating content for Indian audiences with an understanding of regional nuances Track record of improving campaign performance through creative optimization Experience with AI content creation tools (ChatGPT, Midjourney, Runway, etc.) Portfolio demonstrating ability to create emotionally compelling, conversion-focused content Required Skills Marketing Skills Advanced proficiency in Meta Ads Manager and Google Ads platforms Expert knowledge of campaign optimization techniques and bid strategies Strong analytical skills with the ability to derive actionable insights from data Understanding of attribution models and customer journey mapping Experience with creative testing frameworks and statistical significance Creative Production Skills Advanced proficiency with AI content creation tools and prompt engineering Strong storytelling abilities with an understanding of conversion psychology Ability to create thumb-stopping creative hooks in the first 3 seconds Bilingual content creation skills (Hindi-English mix for Indian audiences) Understanding of platform-specific creative best practices (Reels vs. In-Feed vs. YouTube) Basic video editing skills and familiarity with creative production workflows Preferred Qualifications Experience in EdTech, FinTech, or subscription-based mobile apps Knowledge of growth marketing strategies and lifecycle marketing Understanding of Indian cultural nuances across different states and demographics Experience with marketing automation tools and customer segmentation Familiarity with creative asset management and version control systems What We Offer Opportunity to work with cutting-edge AI tools while building Indias leading learning platform Direct impact on business growth through both creative and performance optimization A collaborative environment where creative meets data-driven decision making Competitive compensation with performance-based incentives Learning budget for staying updated with the latest marketing and AI trends
Posted 1 month ago
6.0 - 8.0 years
5 - 9 Lacs
Hyderabad
Work from Office
We are seeking a Senior Customer Data Analyst to join our Customer Data Audience Operations Team within the Marketing & Data organization at Thomson Reuters. Based in Hyderabad, India, this role will support our Customer Data Platform (CDP) operations, helping marketers leverage customer data effectively through audience segmentation and activation. About the Role In this role as a Senior Customer Data Analyst, you will Develop a comprehensive understanding of the CDP data structure, data models, tables, and available data types. Process and fulfill audience segmentation requests from marketing teams through our Workfront ticketing system. Create audience segments in Treasure Data CDP and push them to appropriate activation channels. Collaborate with marketing teams to understand their segmentation needs and provide data-driven solutions. Maintain documentation of segment creation processes and audience definitions. Monitor segment performance and provide recommendations for optimization. Stay current with AI capabilities within Treasure Datas AI Foundry to enhance segmentation strategies. Assist in troubleshooting data issues and ensuring data quality within segments. About You You’re a fit for the role of Senior Customer Data Analyst, if your background includes Bachelors degree in Computer Science, Information Technology, Engineering, Statistics, Mathematics, or related field. 6-8 years of experience in data analysis, data management, or related roles. Proficiency in SQL query writing and data manipulation. Basic understanding of marketing technology platforms (CDP, CRM, Marketing Automation). Ability to translate business requirements into technical specifications. Strong attention to detail and problem-solving skills. Excellent communication skills in English, both written and verbal. Experience with Treasure Data/Snowflake/Eloqua/Salesforce. Knowledge of AI/ML concepts and applications in marketing. Understanding of data privacy regulations and compliance requirements. Experience with data visualization tools. Basic programming skills (Python, R, etc.) Data analysis and interpretation. Familiarity with cloud-based data platforms. Understanding of relational databases. Microsoft Office Suite (especially Excel). Curiosity and eagerness to learn, Detail-oriented approach, Ability to work in a fast-paced environment, Team collaboration, Time management and prioritization abilities. Shift Timings2 PM to 11 PM (IST). Work from office for 2 days in a week (Mandatory) #LI-GS2 What’s in it For You Hybrid Work Model We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.
Posted 1 month ago
2.0 - 6.0 years
7 - 11 Lacs
Hyderabad
Work from Office
As an employee at Thomson Reuters, you will play a role in shaping and leading the global knowledge economy. Our technology drives global markets and helps professionals around the world make decisions that matter. As the world’s leading provider of intelligent information, we want your unique perspective to create the solutions that advance our business—and your career. As part of the ongoing support and enhancement for Commercial Engineering (ComEng) to deliver digital capabilities and tools to support Lead to Order, Order to Cash, and Customer Support experiences . About the Role: In this opportunity as Senior Salesforce Engineer, you will: Design, develop, and implement customized solutions on the Salesforce platform using Apex, Visualforce, Lightning Components, and other Salesforce technologies. Collaborate with stakeholders to gather and analyze business requirements and translate them into technical requirements and design specifications. Salesforce Certified Service Cloud Consultant or equivalent certifications are highly desirable. Salesforce Certified Omni Studio Consultant, Salesforce Certified Omni Studio Developer, Salesforce Certified Platform Developer is a plus About You: Youre fit for the role of Senior Salesforce Engineer, if your background includes Designing and developing custom solutions using the Salesforce Service Cloud platform, including custom objects, fields, and workflows. Integrating the Salesforce Service Cloud with other systems and applications, such as CRM, marketing automation, and analytics platforms. Collaborating with other teams, such as sales, customer service, and product development, to ensure that solutions meet business requirements and provide a seamless customer experience. Writing and testing Apex code and unit tests to ensure that solutions are scalable, reliable, and secure. Troubleshooting and resolving technical issues related to the Salesforce Service Cloud platform. Hands on Experience in Service Cloud features like Case Management,Case Routing,Live Agent,Omni-Channel,and Knowledge Base to enhance overall customer satisfaction. Knowledge in Live agent webchats,Role-based permissions,Team collaboration systems,Community Cloud integration,Service-level agreements (SLA) with visual timelines. Design, develop, and implement customized solutions on the Salesforce platform using Apex, Visualforce, Lightning Components, and other Salesforce technologies. Integrate Salesforce with third-party applications and systems using REST/SOAP APIs, and manage data migration and integration processes. Stay current with Salesforce releases, features, and best practices, and provide recommendations for continuous improvement. #LI-VGA1 What’s in it For You Hybrid Work Model We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.
Posted 1 month ago
6.0 - 8.0 years
8 - 10 Lacs
Noida
Work from Office
We are hiring an experienced Email Marketing & Automation Specialist for a 12-month full-time position based in Noida The candidate will work closely with a leading B2B SaaS client, managing end-to-end email campaign execution using Pardot and Salesforce Responsibilities include campaign building, segmentation, workflow automation, data governance, and lead management The role also involves setting up and optimizing forms, landing pages, tracking, analytics, and reporting A strong understanding of GDPR, CAN-SPAM compliance, lead scoring, and close coordination with the clients CRM/Marketing Ops team is essential Immediate joiners with 6--8 years of experience and at least 4 years in Pardot/Salesforce are preferred
Posted 1 month ago
7.0 - 12.0 years
9 - 14 Lacs
Jaipur
Work from Office
Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Salesforce Marketing Cloud Good to have skills : NA Minimum 7.5 year(s) of experience is required Educational Qualification : 15 years of full time education Summary :As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. You will be responsible for managing the team and ensuring successful project delivery. Roles & Responsibilities: Expected to be an SME, collaborate, and manage the team to perform. Responsible for team decisions. Engage with multiple teams and contribute to key decisions. Provide solutions to problems for their immediate team and across multiple teams. Lead the effort to design, build, and configure applications. Act as the primary point of contact for the project. Manage the team and ensure successful project delivery. Collaborate with stakeholders to gather requirements and understand business needs. Professional & Technical Skills: Must To Have Skills:Proficiency in Salesforce Marketing Cloud. Strong understanding of marketing automation and customer journey mapping. Experience in designing and implementing complex marketing campaigns. Hands-on experience with Salesforce Marketing Cloud tools and features. Solid grasp of data management and segmentation strategies. Additional Information: The candidate should have a minimum of 7.5 years of experience in Salesforce Marketing Cloud. This position is based at our Bengaluru office. A 15 years of full-time education is required. Qualifications 15 years of full time education
Posted 1 month ago
7.0 - 11.0 years
9 - 13 Lacs
Gurugram
Work from Office
Job Title - GN -SONG - MT - Digital Marketing- Programatic Media Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary:We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI. Roles & Responsibilities: Programmatic Strategy & Execution Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr. Campaign Management & Optimization Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance. Audience Targeting & Data Utilization Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments. Performance Analysis & Reporting Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards. AdTech & MarTech Integration Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution. Privacy & Compliance Management Ensure adherence to GDPR, CCPA, and industry regulations, implementing brand safety, fraud prevention, and cookieless targeting strategies. Cross-Functional Collaboration Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights. Industry Trends & Innovation Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency Professional & Technical Skills: Programmatic Advertising Expertise Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying. Data Analytics & Performance Tracking Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance. Audience Targeting & Data Management Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation. AdTech & MarTech Integration Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution. Privacy & Compliance Knowledge Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat), and cookieless targeting strategies for future-proof advertising Additional Information:- The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI. Qualifications Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: BE,BTech,MCA Years of Experience: 3 - 5 Years Language - Ability: English - Expert What would you do? Responsible for list extraction for different type of campaigns on UNICA platform. Strong SQL knowledge is preferred. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience Ability to master the current UNICA CRM environment.The role may require for you to have a good understanding of digital marketing, email marketing and technologies like UNICA & SQL What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Understanding of offers, collaterals, segment, and collateral mapping concepts. Execution experience in database marketing, experience working in high pressure environments. 1-3 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client. Execution experience in database marketing, experience working in high pressure environments. Digital Marketing Campaigns Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualifications BE,BTech,MCA
Posted 1 month ago
8.0 - 12.0 years
18 - 22 Lacs
Bengaluru
Work from Office
Position Title: Marketing Automation Team Lead – India Location: Bangalore Experience: 10+ yrs exp, incl. 6 yrs in SFMC & 3 yrs team lead. Expertise in Lead Mgmt, Campaign Ops, Platform & Project Mgmt. Job Type: Full-time Salary: Up to 23LPA. Required Candidate profile Preferred: Salesforce Marketing Cloud Certificate. Contact: 8956754660 / subhi@talentams.com 9021691035 / aftab@talentams.com
Posted 1 month ago
2.0 - 5.0 years
4 - 7 Lacs
Bengaluru
Work from Office
The Salesforce Marketing Cloud role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Salesforce Marketing Cloud domain.
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Pune
Work from Office
The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Bengaluru
Work from Office
The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.
Posted 1 month ago
3.0 - 7.0 years
7 - 11 Lacs
Pune
Work from Office
Job Description: https://www.zocdoc.com/about/careers-list/?job_id=Marketing-Operations-Senior-Associate-6793750
Posted 1 month ago
2.0 - 5.0 years
4 - 7 Lacs
Hyderabad
Work from Office
The Salesforce Marketing Cloud role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Salesforce Marketing Cloud domain.
Posted 1 month ago
2.0 - 4.0 years
4 - 6 Lacs
Bengaluru
Work from Office
The Salesforce Marketing Cloud , Salesforce Loyalty Management (L3 Support) role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Salesforce Marketing Cloud , Salesforce Loyalty Management (L3 Support) domain.
Posted 1 month ago
3.0 - 8.0 years
4 - 8 Lacs
Bengaluru
Work from Office
Project Role : Software Development Engineer Project Role Description : Analyze, design, code and test multiple components of application code across one or more clients. Perform maintenance, enhancements and/or development work. Must have skills : Salesforce Marketing Cloud Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As a Software Development Engineer, you will analyze, design, code, and test multiple components of application code across one or more clients. You will perform maintenance, enhancements, and/or development work, contributing to the growth and success of the projects. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work-related problems.- Collaborate with cross-functional teams to define, design, and ship new features.- Develop high-quality software design and architecture.- Identify, prioritize, and execute tasks in the software development life cycle.- Conduct software analysis, programming, testing, and debugging.- Create and maintain technical documentation. Professional & Technical Skills: - Must To Have Skills: Proficiency in Salesforce Marketing Cloud.- Strong understanding of CRM concepts and marketing automation platforms.- Experience with email marketing campaigns and customer journey mapping.- Hands-on experience in developing and implementing marketing automation solutions.- Knowledge of SQL and relational databases. Additional Information:- The candidate should have a minimum of 3 years of experience in Salesforce Marketing Cloud.- This position is based at our Bengaluru office.- A 15 years full-time education is required. Qualification 15 years full time education
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Mumbai
Work from Office
The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Hyderabad
Work from Office
The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.
Posted 1 month ago
2.0 - 5.0 years
4 - 8 Lacs
Jaipur
Work from Office
Digital Marketing Manager. Drive SEO campaigns, paid media (Google, LinkedIn), ABM, CRO & content for AI B2B industry. Hands-on with GA4, HubSpot, Webflow, LookerStudio, Ads. Boost traffic, DR, ROAS & CVR. Jaipur-based; immediate joiners only.
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Mumbai
Work from Office
As a Performance Marketing Lead, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth. Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant field. Skills Performance Marketing Digital Marketing SEM & SEO Paid Search Competitive Analysis Marketing Display Advertising PPC Marketing Automation Reporting
Posted 1 month ago
4.0 - 7.0 years
8 - 13 Lacs
Hyderabad
Work from Office
Phenoms mission is to help a billion people find the right work. Our Marketing team plays an important role in achieving this mission through educating and converting new customers. We believe AI will continue to play an instrumental role in improving how we do this, improving production processes, demand generation, and collaboration. We’re looking for a tech-savvy Marketing Automation Specialist to execute and optimize our email programs, with a strong focus on using automation and AI to drive performance. You’ll own the setup, testing, and optimization of our campaigns, and help integrate personalization into our customer journeys. Responsibilities Identify existing or net-new marketing use cases where AI (agents, prompts, systems, tools, etc.) have the opportunity to improve the efficiency, personalization, and/or effectiveness of our content, lead generation assets, and overall marketing campaigns Support overall AI adoption, training, and ensuring smooth integration of AI tools and projects into existing marketing workflows Conduct ongoing ROI and business reporting to learn and optimize strategies, as well as educate the Marketing team Collaborate with the Demand Generation, Marketing Ops, Product Marketing, and Content teams to identify opportunities where AI can empower our teams and unlock growth, while maintaining high quality standards Use knowledge of AI tools, popular LLMs, and effective prompting to create internal AI solutions based on these opportunities Establish and maintain a prompt engineering playbook, documenting tested prompts, effective structures, and user guidelines to ensure consistent output across teams and use cases Constantly research and test new external tech and vendors to stay ahead of industry trends and improve our AI impact Provide reporting on key metrics such as efficiency and ROI improvements Requirements 5+ years of experience in digital marketing, product marketing, or marketing operations Expertise in Hubspot and Salesforce 3-5+ year of experience & demonstrated expertise with AI tools (ChatGPT, Perplexity, Claude, Persado, etc.) for marketing use cases: Prompting experience with Claude, ChatGPT, Perplexity Integrating third party APIs into relevant LLMs and no/low-code platforms Working with common web development technologies, languages, and frameworks Demonstrated record of developing agents or other AI apps, creating and refining effective prompts for specialized use cases and a deep, technical understanding of popular AI tools and LLMs - and how to use to their full potential Excellent communication, time management, and detail-oriented skills Organized and able to work on a variety of projects at one time Learned to love and thrive in chaotic-paced, highly collaborative environments Demonstrated that running through walls to overcome challenges and blockers is fun, exciting, and expected of themselves and their teammates An innate drive to be curious, learn, and apply those learnings in their day-to-day Passionate about being hands-on in their contribution and team execution
Posted 1 month ago
5.0 - 10.0 years
6 - 10 Lacs
Kolkata, Mumbai, New Delhi
Work from Office
Goldcast is an AI-powered B2B Video Content Platform that transforms marketing by putting video and events at the heart of the customer journey. Thousands of enterprise B2B marketers, from companies like Wiz, LG, Zuora, Microsoft, Workday and Mailchimp leverage Goldcast to more effectively get in front of their audience through events/webinars/podcast, repurpose and create engaging and consumable video content through our AI products, and capitalize on brand authority and intent. Goldcast was founded in mid-2020 at Harvard Business School. Since then, we have raised over $40mn, built a bi-continental team of excellent teammates. We count 400+ great B2B firms as customers and were recently featured in G2s list of 100 fastest-growing software companies. About The Role We re looking for a strategic and detail-oriented Marketing Operations Manager to lead the way in how we manage our marketing tools, data, and reporting. In this role, youll take ownership of our marketing automation platform, support email and lifecycle marketing programs, and act as a key partner across the marketing team to help us scale efficiently and effectively. You ll be both a technical expert and a strategic thinker bringing experience in marketing systems and analytics alongside a thoughtful approach to customer engagement and lifecycle design. Your work will ensure our systems run smoothly, our reporting is reliable, and our prospects and customers receive timely, relevant, and valuable content. Key Responsibilities Own our marketing automation platform (HubSpot): Manage workflows, email campaigns, forms, and overall system configuration to support marketing goals. Lead email and lifecycle marketing: Design and run email nurture campaigns that guide prospects through each stage of the funnel. Use segmentation, A/B testing, and performance analysis to refine our approach. Be our data and reporting partner: Build dashboards and reporting frameworks that help our content, product marketing, and growth teams track performance against OKRs. Ensure data integrity: Maintain a clean, organized marketing database. Define and uphold standards for data health, audience segmentation, and contact management. Manage our marketing tech stack: Oversee vendor relationships, renewals, tool evaluations, and budget tracking. Support event marketing: Manage and optimize event setup in our Goldcast platform to ensure smooth operations and accurate data capture. Establish scalable processes: Create and maintain standard operating procedures for recurring marketing ops workflows. Act as an internal expert: Provide guidance and training on HubSpot and related tools to team members. What You ll Bring We know that not all great candidates meet every requirement. If you re excited about the role and bring strong experience in marketing operations, we encourage you to apply even if you don t check every box. 5+ years in marketing operations or a related role Hands-on experience with email marketing and lifecycle program development Advanced knowledge of HubSpot (or a similar marketing automation platform) Experience managing marketing technology tools and vendor relationships Strong background in reporting and dashboard creation using marketing data Deep understanding of email deliverability, compliance, and engagement best practices Proficiency in marketing funnel strategy and customer journey mapping Strong analytical skills, including the ability to interpret campaign performance data and draw insights Attention to detail with a process-oriented mindset Excellent organizational and project management capabilities Clear communication style, with the ability to explain technical details to non-technical teammates A proactive and curious approach to system improvement and problem-solving
Posted 1 month ago
6.0 - 11.0 years
4 - 8 Lacs
Pune
Work from Office
As a Sr Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. In this role, you will impact the company by developing and executing customer marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company. KEY RESPONSIBILITIES Develop, execute and track customer marketing strategies to drive customer engagement and loyalty. Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns to achieve pipeline goals. Create and manage marketing programs, including email campaigns, social media promotions, and customer events. Analyze market trends and customer data to identify opportunities for growth. Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement. Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints. Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions. Collaborate with cross-functional teams, including offering management and creative services, to develop compelling marketing collateral and assets. Stay up to date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement. Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget. YOU MUST HAVE 6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team. Dynamic and self-motivated individuals who thrive in a fast-paced environment. Teamwork and collaboration, as we believe that the best results are achieved through collective effort. Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement. An eagerness to learn and adapt to new technologies. Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers. WE VALUE Bachelor s degree in Marketing, Business, or related field Masters degree in Marketing or Business Administration Passion for driving growth and maximizing sales opportunities Experience in the technology or manufacturing industry.
Posted 1 month ago
2.0 - 7.0 years
2 - 6 Lacs
Thrissur
Work from Office
Role Summary A Digital Marketing Executive responsible for developing and implementing digital marketing strategies to enhance our online presence, engage our target audience, and drive business growth. The ideal candidate should have a strong understanding of digital marketing channels, excellent analytical skills, and a creative mindset. Duties and Responsibilities Contribute to the development of comprehensive digital marketing strategies aligned with overall business objectives. Identify key performance indicators (KPIs) and goals for digital campaigns. Create engaging and relevant content for digital channels, including website, social media, blogs, and email campaigns. Collaborate with internal teams to ensure content aligns with the Irishs messaging and positioning. Manage and grow the Irishs social media presence across platforms. Develop and execute social media campaigns to increase brand awareness and engagement. Implement and optimize SEO strategies to improve website visibility and search engine rankings. Manage paid advertising campaigns, including Google Ads and social media advertising. Plan and execute email marketing campaigns to nurture leads and engage clients. Monitor and analyze email campaign performance and make data-driven improvements. Use analytics tools to track, analyze, and report on the performance of digital marketing efforts. Provide regular reports to management with insights and recommendations for optimization. Collaborate with the web development team to ensure the website is optimized for user experience and conversions. Implement and update website content as needed. Develop and implement strategies for lead generation through digital channels. Collaborate with the sales team to align digital marketing efforts with lead nurturing and conversion. Ensure consistency in brand messaging and visuals across all digital channels. Implement and maintain brand guidelines in digital marketing materials. Stay informed about industry trends, competitor activities, and emerging digital marketing technologies. Note: The principal responsibilities listed above are an illustrative list and not an exhaustive list. Additional responsibilities may be added from time to time depending on organizational requirements. Education : Graduate/ Diploma Experience : 2 Years & Above Special knowledge, abilities and skills Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing. Proficiency in using digital marketing tools and platforms. Excellent written and verbal communication skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Creativity and the ability to generate innovative ideas for digital campaigns. Familiarity with marketing automation tools is a plus. Ability to work collaboratively in a team and manage multiple projects simultaneously.
Posted 1 month ago
5.0 - 10.0 years
8 - 12 Lacs
Mohali
Work from Office
Everything we do is powered by our customers! Featured on Deloittes Technology Fast 500 list and G2s leaderboard, Maropost offers a connected experience that our customers anticipate, transforming marketing, merchandising, and operations with commerce tools designed to scale with fast-growing businesses. With a relentless focus on our customers success, we are motivated by curiosity, creativity, and collaboration to power 5,000+ global brands. Driven by a customer-first mentality, we empower businesses to achieve their goals and grow alongside us. If youre ready to make a significant impact and be part of our transformative journey, Maropost is the place for you. Become a part of Maropost today and help shape the future of commerce! About the position: The design team will be elevated in our innovative environment by the UX Manager In addition to leading and actively creating outstanding user experiences, the UX Manager will help to promote a creative, team-oriented, and design-standards-abiding culture. What Youll be Responsible for: Oversee, coach and guide output and performance of a global team of designers. Build out wireframes and designs that re intuitive, visually appealing and drive product adoption. Work closely with product managers and the technical team to define product workflows, interactions, and user interface specs. Create usage scenarios and personas, then test usability of user-friendly products. Conduct user research to comprehend the influence of design and continuously innovate to enhance the user experience. Collaborate with Content and Marketing teams to inform the digital and content strategy. Spearhead Maropost research practice to empower the organization with data and evidence. Act as the voice of the customer by understanding & articulating user behaviours, needs, motivations and goals through research and customer engagement. Plan, lead, present, and/or participate in client and company workshops. Oversee the development of design systems utilized by multiple products in the Maropost product ecosystem. What Youll need to bring to Maropost 5+ years of experience working in a UI/UX role, particularly in the areas of SaaS technology, marketing automation, or eCommerce. Proficiency in end-to-end Product, Service, and UI/UX Design. Experience with leading teams and/or people management. A body of work showcasing strong understanding of user experience design, team leadership, collaboration, agile methodology, design. Multi-tasker with positive energy and attitude to work in a fast-paced, dynamic team environment. Creative, technical, and analytical, who can assess alternatives, risks, and benefits with attention to detai.l Teamwork focused, who can work collaboratively with cross-functional teams (technical and non-technical partners or team members). Strong spoken and written communication skills to effectively communicate, present ideas, and lead workshops. Solid knowledge of designing experiences for web apps, desktop, and mobile platforms. Embrace and contribute to a culture of innovation, excellence, and accountability. You understand the importance of providing and soliciting feedback in a graceful, constructive manner, with suggestions and solutions for improvement to both process and project. A clear, enthusiastic communicator and presenter who can motivate and inspire others, from team members to executive level. What s in it for you? You will have the autonomy to take ownership of your role and contribute to the growth and success of our brand. If you are driven to make an immediate impact, achieve results, thrive in a high performing team and want to grow in a dynamic and rewarding environment - You belong to Maropost!
Posted 1 month ago
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