814 Marketing Automation Jobs - Page 27

Company Description Edvensoft Solutions is the leading Digital Engineering and Digital Assurance services company. Headquartered in Dallas, TX and with an offshore delivery center in Hyderabad, India, we offer customized IT solutions across industries to help companies align with their vision and goals in the digital world. Our services include Advisory and Transformation, Digital Engineering, Digital Assurance, Data Engineering, AI & ML, Cloud Engineering, Enterprise Platforms, Networks, and Infra. We pride ourselves on our track record of transforming large enterprise customers globally and building innovative products and IPs. Job summary / objective: To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through emails, phone calls, and social media. Responsibilities & duties: Research, track, maintain and update prospect information Lead generation through Email Marketing, Marketing Automation Tool, LinkedIn SN, Cold calling Contact prospects to qualify leads Prospecting new accounts and building relationships with potential customers via primary & secondary research Specialist in leveraging appropriate media, professional networks, and all available sources of information to build the contact list. Conduct client or market surveys to obtain information about potential leads Possesses a deep understanding of customer personas and CXO preferences within the Enterprise and Technology sectors, consistently seeking, reviewing, and enhancing strategies to meet the interests and requests of prospects. Methodically deliver insightful reports and inside sales performance dashboards to the Sales Head Develop a strong knowledge of the companys products and services in order to facilitate the sales process Highly skilled at operating under pressure, meeting tight deadlines, and thriving in target-driven environments. Demonstrate a strong understanding of region-specific business climates and cultural nuances across various geographies. Skills / attributes required: Excellent English communication (verbal and written) Experience with cold calling Experience with research and maintaining databases Proficient in MS Office including Word, Excel, and Outlook Experience in using CRM Strong project and time management skills Experience working with Western companies (preferred)

Skills: Marketing Automation, Data Analytics, Social Media Strategy, CRM Management, SEO Optimization, Customer Retention, Key Customer Aquisation, Sales Force building, Role Overview We are looking for a go-getter from day onesomeone who is proactive, strategic, and eager to make an impact The right candidate will have the autonomy to develop and execute a sales and marketing strategy, expand our market reach, and drive revenue growth There is no limit to success in this role for the right person. Key Responsibilities Develop and implement a nationwide sales and marketing strategy for our CNC Plasma, Welding Automation, and upcoming Laser Welding & Cutting machines. Identify new business opportunities, build strong customer relationships, and drive B2B sales growth. Establish and manage a high-performing sales team to penetrate the market effectively. Build and strengthen relationships with industrial clients, distributors, and OEMs. Oversee digital marketing, branding, and lead generation activities. Stay ahead of industry trends, analyze competitors, and implement strategies to maintain a competitive edge. Work closely with the technical and product development teams to align sales strategies with product offerings. Drive sales targets and ensure overall business growth. Requirements 5+ years of experience in B2B sales & marketing, preferably in industrial automation, welding, plasma cutting, or CNC machinery. Strong leadership and team management skills. Excellent negotiation, communication, and presentation skills. Proven track record of achieving sales targets and business expansion. Willingness to travel across India as required. Engineering or business degree preferred, but experience and a results-driven mindset matter more.

Email Marketing Trainee will learn &support the creation of campaigns, list management, targeting&performance tracking.Assist in executing strategies to boost client engagement, work with cross-functional teams&stay updated on email marketing trends Required Candidate profile Bachelor’s in Marketing or related field, strong interest in email marketing, good communication skills,basic marketing knowledge,team player,quick learner,adaptable to new tools and tech

About the job: Key responsibilities: 1. Assist in identifying and qualifying potential leads. 2. Help develop go-to-market strategies for residential and commercial projects. 3. Support field sales teams with presentations and documentation. 4. Analyze competitor offerings and suggest positioning strategies. 5. Plan and execute digital campaigns (social media, Google Ads, email marketing). 6. Create content for social media, brochures, and real estate listings. 7. Help organize offline marketing activities (flyers, events, partnerships). 8. Track campaign performance and prepare marketing reports. Who can apply: Only those candidates can apply who: Salary: ₹ 2,40,000 /year Experience: 0 year(s) Deadline: 2025-06-27 23:59:59 Skills required: Market Analysis, Marketing, Marketing Strategies , Marketing Automation and Sales Strategy Other Requirements: 1. Final-year college students or recent graduates (Marketing, Business, Real Estate, or related fields). 2. Strong communication, presentation, and interpersonal skills. 3. Familiar with tools like Canva, Meta Ads Manager, Google Workspace, etc. 4. Passion for real estate, sales, and creative marketing is a big plus. About Company: Fair Green Ventures is a luxury real estate developer focused on crafting premium villas in Goa. Blending modern architecture with natural surroundings, the company delivers eco-conscious homes featuring private pools, landscaped gardens, and panoramic views. With a commitment to quality, sustainability, and elegant living, Fair Green Ventures aims to set new standards in high-end residential development.

DataAegis is looking for Inbound Marketing Specialist to join our dynamic team and embark on a rewarding career journey. Develop and implement marketing strategies for the organization. Monitor and report on marketing performance metrics. Conduct market research and analysis to support decision-making. Collaborate with cross-functional teams on marketing projects. Prepare marketing reports and documentation.

ABOUT / SAADAA We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the / SAADAA way of living and make / BETTER basics for everyone. #RAHOSAADAA #PEHNOSAADAA In the top 1% of Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100-square-foot garage to a 150+-person team within 4 years. WHAT ARE WE LOOKING FOR? Join us at / SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR? Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE? 0-3 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude. WHY BE A PART OF / SAADAA? Do you feel out of place in a world full of unnecessary complexities? Do you find joy in little things? Are you an avid reader with a curiosity for understanding how things work and how we got here? Do you believe life is simple and people around you are focusing on the wrong things? Are you excited by the idea of learning new things or solving problems with the simplest solutions? If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We at / SAADAA believe simplicity with better basics is the way to live a fulfilling life. WHAT DO WE OFFER? A team of empathetic problem-solvers The Right Compensation A clear growth path within the marketing team An opportunity to drive meaning with products A culture of continuous learning Freedom: freedom to explore, fail, and learn

We are seeking an experienced IT Project Manager, with 5-7 years of experience to oversee and manage the successful delivery of IT projects. The ideal candidate will have a strong background in project management methodologies, excellent leadership skills, and the ability to manage multiple projects in a fast-paced environment. They will be responsible for planning, executing, and finalising projects according to deadlines and within budget, while managing stakeholders and project teams. Key Responsibilities: Plan, initiate, and manage IT projects from conception to completion, ensuring alignment with organisational goals and objectives. Define project scope, goals, deliverables, and timelines, collaborating with stakeholders and technical teams. Develop detailed project plans, schedules, and status reports, ensuring timely and within-budget delivery. Coordinate and manage project resources, including internal teams and third-party contractors or consultants. Conduct risk management analysis to identify project risks and develop mitigation plans. Monitor project progress, resolve issues, and provide regular status updates to stakeholders and senior management. Ensure all project documentation is maintained and communicated effectively. Manage changes in project scope, schedule, and costs using appropriate verification techniques. Implement project management best practices, tools, and methodologies to ensure consistent project success. Leadcross-functional teams, promoting collaboration and ensuring accountability. Conduct post-project evaluations to identify lessons learned and areas for improvement. Requirements: Bachelor degree in Computer Science, Information Technology, Business Management, or related field. 5-7years of experience in IT project management, with a track record of managing multiple complex projects. Project Management Professional (PMP) certification or equivalent preferred. Strong understanding of project management methodologies (eg, Agile, Scrum, Waterfall). Proven experience in managing IT infrastructure, software development, and system integration projects. Excellent leadership, communication, and interpersonal skills. Strong problem-solving and decision-making abilities. Proficiency in project management software tools (eg, Microsoft Project, JIRA, Trello). Ability to manage stakeholder expectations and build strong relationships. Strong organizational skills, attention to detail, and ability to manage multiple tasks simultaneously. Knowledge of cloud technologies, cybersecurity, and IT service management is a plus

Who we are: At JustCall, we re transforming how businesses connect with customers, smarter, faster, and powered by AI. Our marketing team is at the heart of this mission, shaping stories that drive global impact. If you re a creative thinker who loves turning ideas into action and wants to build a brand that s redefining communication, we want to hear from you. Come grow with us, where innovation meets marketing magic. About the role: SaaS Labs is expanding our lifecycle marketing strategy to drive revenue through customer engagement, adoption, retention, and expansion, specifically targeting sales and support professionals. As the Lifecycle Marketing Manager, youll design and execute multi-channel nurture programs leveraging HubSpot, Salesforce, marketing email, sales outreach (email and phone), website experience, customer success outreach, paid advertising platforms, and content marketing. You ll play a key role in optimizing customer journeys, utilizing lead scoring, and supporting ABM initiatives. What youll do: Campaign Strategy & Execution : Develop and execute targeted, multi-channel lead nurture and lifecycle marketing campaigns, including email, phone outreach, in-app experiences, website personalization, advertising, and content marketing. Optimize and manage the onboarding, adoption, retention, and expansion stages of the customer lifecycle. Own lead nurturing processes to progress leads from initial engagement through MQL and sales readiness, maintain engagement with warm leads, and execute re-engagement campaigns. Own and manage revenue target KPIs related to nurture-driven Marketing Generated Opportunities (MGOs), improvements in Average Customer Value (ACV), and customer engagement metrics. Leverage HubSpot for automation and Salesforce for CRM to manage, track, and measure lifecycle program effectiveness. Collaborate on refining lead scoring models and integrate lifecycle programs with ABM initiatives to enhance account-level marketing effectiveness . Cross functional Collaboration: Collaborate closely with Product Marketing, Sales, Customer Success, Demand Generation, and Marketing Operations teams. Align lifecycle communications and campaigns to support user needs, business objectives, and revenue goals. Regularly analyze and present insights and recommendations to stakeholders to continuously enhance lifecycle strategies. Who you are: 5 years of experience in lifecycle marketing, nurture programs, or similar roles in B2B SaaS. Strong management and executional skills with hands-on experience using CRM (Salesforce), Marketing Automation (HubSpot), ABM and analytics tools (Tableau) Demonstrated track record of metrics-driven successful multi-channel lifecycle campaigns, from planning to execution and optimization. Excellent written and verbal communication skills and an ability to effectively communicate concepts and ideas both internally and externally Proven ability to work cross-functionally and manage multiple stakeholders Experience in high-growth SaaS environments where prioritization is key Data-driven thinker with a relentless eye toward insights, testing, and optimization Strong project management skills with the ability to handle multiple initiatives simultaneously. Bonus Points: Experience marketing to SMB and mid market segments Experience in CCaaS or related SaaS markets Salesforce, HubSpot, or ABM platform certifications International marketing experience (US, UK, Australia)

Gather, document, analyze, and validate business requirements by extracting them from documentation and eliciting them from representatives of cross-functional business teams. Lead requirements gathering sessions using discovery workshops, interviews, and analysis in partnership with UX. Identify gaps in process, communication, and requirements to ensure we are developing the best possible product. Actively manages requirements and acceptance criteria to ensure accuracy and completeness of the developed solution. Supports software testing and the QA team by reviewing test plans and ensuring business requirements are fully validated. Acts as a resource to clarify and scope tasks for members of the development and testing teams. Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when disagreeing with them. Improves systems by studying current practices, then recommending and/or designing modifications. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies. Minimum Qualifications Proven skills documenting business requirements and effectively translating technical specifications into accessible business language. Knowledge of the full software development lifecycle from inception to deployment. Bachelor s degree. 3+ years of relevant experience Demonstrated project management skills. Effectively handles incomplete information and changing circumstances; possesses the ability to shift gears; can decide and act without having the total picture; embraces when things are up in the air. Excellent attention to detail and communication skills. Proactive, results-oriented problem solver with strong organization skills. Learns quickly when facing new problems; analyzes success and failures as clues to improvement; quickly grasps the essence and the underlying structure of anything. Enjoys the challenge of unfamiliar tasks. Possesses a high level of intellectual curiosity. Preferred Qualifications Experience with commercial ERP, CRM, and/or Marketing Automation Systems. Solid technical background, specifically with ecommerce, mobile app and website technologies, data and analytics. AEM and Marketo experience. Experience working with Jira and Confluence in an Agile environment. Experience at a marketing agency in a regulated industry. Business Analyst

Description: Position Description: Leading a team of five, you will contribute to various marketing initiatives by optimizing messaging, audience segmentation and technical execution. Leveraging data-driven insights, you will enhance the company s reach within target accounts. As a marketing technology expert, you will advise the company on specific applications to implement to improve engagement with our prospects. Requirements: 8+ years of marketing operations/database management/business operations experience in the B2B software space Experience working in a marketing automation platform - Pardot preferred Experience working within a CRM - Salesforce preferred Demonstrated ability to build compelling nurture campaigns to drive demand generation Bachelor s degree in marketing, business, communications, or related field Excellent command of business writing and ability to own the production of outstanding email and digital content High level of attention to detail and experience managing multiple projects to successful completion simultaneously Highly knowledgeable about marketing automation tools and digital strategies for driving lead generation Comfortable working in a high-growth environment with competing priorities among a globally dispersed team Understanding of United States public sector and capital program markets highly preferred About Aurigo Aurigo is revolutionizing how the world plans, builds, and manages infrastructure projects with Masterworks , our industry-leading enterprise SaaS platform. Trusted by over 300 customers managing $300 billion in capital programs, Masterworks is setting new standards for project delivery and asset management. Recognized as one of the Top 25 AI Companies of 2024 and a Great Place to Work for three consecutive years, we are leveraging artificial intelligence to create a smarter, more connected future for customers in transportation, water and utilities, healthcare, higher education, and the government, with over 40,000 projects across North America. We have a global presence across the US, Canada, South Africa, and India, with plans to expand into ANZ and the Middle East. Aurigo has been consistently profitable, invests heavily in R&D, and is backed by long-term strategic investors. We are at an inflection point, growing rapidly in global markets, and are building a world-class leadership team to fuel this transformation.

Responsibilities:- Design and lead brand awareness campaigns, ensuring they align with business goals and convey our brand message compellingly.- Develop, design, and optimize landing pages to ensure brand consistency and optimize user experience. - Oversee omnichannel marketing efforts, ensuring a seamless and consistent brand experience across all touchpoints.- Craft and manage a social calendar, planning content and campaigns that amplify our brand voice and engage our audience. - Own the customer lifecycle, from awareness and consideration to loyalty and advocacy, ensuring a branded experience throughout.- Implement and refine strategies for social selling, leveraging platforms to drive revenue and strengthen brand positioning.- Analyze brand performance metrics, leveraging insights to refine strategies and drive continuous improvement.- Coordinate with the creative teams to develop branded materials, from promotional collateral to digital assets.- Stay updated with industry trends and competitor strategies, ensuring the organization remains at the forefront of branding excellence. What you bring:- Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.- Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.- Proven experience in marketing, preferably in the technology industry or a related field.- Strong understanding of marketing principles and strategies, with a focus on product positioning, messaging, and go-to-market execution. - Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customer-centric messaging.- Ability to collaborate effectively with cross-functional teams, including product management, sales, and creative teams.- Analytical mindset with the ability to gather and interpret market data and customer insights to inform brand strategies. - Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.- Results-oriented mindset focusing on driving brand awareness, product adoption, and revenue growth.- Proficiency in marketing tools, design software, and platforms, such as CRM systems, marketing automation platforms, analytics tools, and landing page builders.- BS/BA in Marketing, Business Administration, or a related field (or equivalent experience).

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelors degree in any field with 4 to 6 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelors degree in any field with 4 to 6 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

The ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus. Analyst Roles and responsibilities: Basic knowledge of HTML, CSS, SQL [Not mandatory. Good to have] Knowledge/basic understanding around responsive testing [testing across different devices, operating systems & web browsers] Knowledge of Jira workflow [preferable] Knowledge of using Google Suite products such as Google spreadsheets, Google docs, Google Drive & Gmail Should know basics about Email/SMS/push/in-app marketing Should possess basic information around Marketing automation & CRM technology Should have eye for detail to assist in audits/QA Should have excellent communication skills and be able to interact directly with marketing/campaign owners Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies Technical and Functional Skills: Bachelors degree with0 to 6 months of experience in digital marketing space Basic HTML/CSS/SQL Eye for detail to assist in audits English communication skills

Subject matter experts in Marketing and Comms provide business stakeholders with specialized advice on their subjects, and act as an advisor leveraging on a specific MC expertise. She/he is a person with in-depth, unique knowledge and expertise on a specific subject or in a particular industry ex digital marketing, internal comms, telecom, etc. : Familiarity with metadata management and tagging best practices. Exceptional attention to detail, with a strong ability to spot errors and inconsistencies in large datasets or digital assets. Strong analytical skills with the ability to identify data quality issues and root causes and implement corrective actions. Ability to work effectively with cross-functional teams, including marketing, creative, IT, and product teams, to resolve data issues and ensure alignment across the organization. Strong problem-solving skills to address data discrepancies, identify issues within workflows, and propose effective solutions. Proven track record of optimizing data management processes, improving workflows, and implementing data quality initiatives. Primary Skills: 4-6 years of experience in digital asset management, with a focus on maintaining data accuracy and consistency across systems. 2+ years Sitecore/Aprimo/AEM OR Veeva any one Digital Asset Management tools. Secondary Skills: Familiarity with data validation tools, reporting platforms (e.g., Excel, Power BI), and basic SQL or query languages for managing and analyzing data. Excellent written and verbal communication skills, with the ability to document processes, provide training, and explain data issues clearly to both technical and non-technical stakeholders.

About the Role: - We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users - The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. Responsibilities : - Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals. - Design and execute strategies for New User Acquisition as well as user retention. - Design and execute the CLM journeys to improve conversions, subscription renewals - Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users - Develop co-branded marketing strategies with our content partners to showcase success and milestones. - Building content around new content partners to drive user engagement - Directing, planning, and assisting creative production with budget management. - Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions - Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations - Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc. - Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary - Work with key technologies and tools to help in planning, activation, and analysis - Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels. Technical Responsibilities : - Plan and deliver CRM strategies to increase loyalty and retention. - Monitor and maximize customer lifetime value strategies ensuring maximum profitability. - Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives. - Collaborate with online, offline channels & IT to get customer data. - Strategize, Design, and implement cross-sell, and up-sell models - Use data and testing to optimize and improve the content and targeting for all customer communications. - Define, report on, and optimize key metrics Requirements : - Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management - Experience building content strategies for brands - Experience building, executing, and scaling cross-functional marketing programs - Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics - Consumer tech start-up background preferred - Past experience with marketing to international customers is a big plus - Any experience in CRM tools such as clevertap, MoEngage, airship, etc. - Solid understanding of consumer messaging and brand reputation. - Strong interpersonal/communication skills and a high level of strategic thinking. - Superior writing, research, presentation, and project management skills. - Broad understanding of and passion for the sports and fashion/entertainment industry. - Strong written and verbal, presentation and organizational skills - Good data analytics hands-on experience with consumer analytics tools - Accomplished a range of skills from strategic thinking to creative and detailed execution - Experience in re-engagement and remarketing - Familiar with Retail & E-Commerce process & systems

Job Summary: - We are looking for a creative and results-driven Content Marketing Specialist to join our team. - The ideal candidate should have a strong background in content marketing within a marketing agency, a proven track record in technical blog writing, and expertise in social media management. - The candidate must have exposure to industries such as Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigars, along with experience in dealing with US-based clients. - You will be responsible for crafting compelling content strategies, executing email marketing campaigns and optimizing content calendars to enhance brand visibility and engagement. Key Responsibilities: - Develop and execute content marketing strategies to drive engagement, lead generation and brand awareness. - Create high-quality, informative and engaging content, including technical blogs, articles, case studies, whitepapers, and more, specifically tailored to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries. - Manage and optimize social media platforms to increase audience reach and interaction. - Plan, develop, and implement email marketing campaigns to nurture leads and enhance customer engagement. - Collaborate with cross-functional teams to create a cohesive content strategy aligned with business goals. - Monitor content performance metrics, analyze data and modify strategies accordingly to improve effectiveness. - Maintain and update the content calendar to ensure consistency in messaging and timely content distribution. - Ensure content aligns with SEO best practices to improve visibility and organic traffic. - Stay updated with industry trends, competitors and emerging content marketing techniques. Required Qualifications & Skills: Experience: - 2-3 years in content marketing within a marketing agency, with direct exposure to Vaping, Jewelry, Fuel Stations, Nicotine Toothpicks and Cigar industries. Technical Writing: - Proven expertise in technical blog writing and content creation. Email Marketing: - Hands-on experience in planning and executing email campaigns. Social Media Management: - Strong skills in handling and optimizing social media channels. Copywriting: - Excellence in developing persuasive and engaging copy for various content formats. Analytical Skills: - Ability to analyze content performance and make data-driven improvements. Content Calendar Management: - Experience in planning and maintaining content schedules. SEO Knowledge: - Understanding of SEO best practices to enhance content reach and effectiveness. US Market Experience: - Experience in dealing with US-based clients and understanding market-specific content needs. Adaptability: - Ability to modify and refine content strategies based on evolving market needs. Preferred Qualifications: - Experience with marketing automation tools and content management systems. - Knowledge of graphic design or basic video editing is a plus. - Familiarity with B2B and SaaS content marketing strategies. Why Join Us? - Opportunity to work in a dynamic and creative environment. - Exposure to industry-leading content marketing strategies. - Career growth opportunities and professional development. - Collaborative team culture with a focus on innovation. If you are a passionate content marketer with a knack for storytelling and strategy, we'd love to hear from you! Apply now to be a part of our growing team.

Assistant Product Marketing / Growth Manager (3-4 Years Experience, 2 Vacancies) At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us is retaining users, improving engagement, and increasing repeat transactions through data-driven marketing strategies. We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). - Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. - Enhance first-party data by implementing user attribute grooming strategies and website on-site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. - Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. - Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success: - Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. - Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. - Effective use of automation tools to reduce manual execution time. Who You Are: - 3-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). - Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune

- Develop and execute marketing campaigns across multiple channels, including WhatsApp, SMS, Email, Push Notifications, etc., to drive customer engagement and acquisition. - Monitor and analyse campaign performance metrics to assess efficacy and ROI. - Conduct A/B testing to optimize campaign elements such as messaging, timing, and segmentation. - Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives. - Utilize data analytics tools to extract and analyse customer data, derive actionable insights, and inform marketing strategies. - Continuously track industry trends and best practices in digital marketing to drive innovation and optimization. - Work closely with creative and content teams to develop compelling marketing materials and messaging. - Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement. - Proficiency in marketing automation tools and analytics platforms. - Strong analytical skills with the ability to interpret data and derive actionable insights. - Experience conducting A/B testing and optimizing campaign performance. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams. - Creative thinker with a passion for innovation and continuous improvement. - Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. - Knowledge of data analytics techniques and tools, with the ability to extract and make sense of data. Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field. - 6-8 years of experience in marketing or a similar role, with a focus on digital marketing and campaign management. - Experience in digital marketing or data analytics. - Familiarity with customer segmentation techniques and targeting strategies. - Experience with customer relationship management (CRM) platforms. Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, India.

Key Responsibilities: - Develop and execute Retention and Nurturing strategies and initiatives - Working with various stakeholders across multiple teams (including product, tech, marketing, etc) and managing multichannel marketing campaigns - Monitoring performance of each channel-Notification, Email & SMS, and customer cohorts and taking surgical actions - Performing analysis like sales funnel analysis, content effectiveness measurement, etc. to improve the effectiveness of CRM channels - Develop insights and identify opportunities to drive revenue growth - Develop and implement new strategies to drive objectives like lead nurturing, cross-selling, and upselling - Lead Content Development efforts to improve CRM activities' effectiveness - Creating periodic reports and preparing decks for reviews - Conduct market research to follow trends and competition Qualification : - Minimum experience of 5 years - Should have a basic understanding and interest in Digital Marketing and Communications - A proven record in lead nurturing is desirable - Revenue ownership in the current role is desirable - Hands-on experience with marketing automation tools is an advantage - Creative bent of mind with excellent analytical skills to build marketing strategies for various segment - MBA from a top-tier Institute preferred - Must be comfortable in a dynamic start-up environment (start-up experience is preferred)

We are on the lookout for smart, hardworking, go-getters who thrive in a fast-paced environment that requires a high degree of personal accountability, initiative and follow-through. You should have a passion for our product, an eagerness to learn and a strong commitment to serving our growing customer base. The candidate will execute the Customer Retention Strategies and will be responsible for improving the overall experience for users in an effort to maximize user retention, engagement and monetization. Job description - Responsible for program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. - Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software - Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. - Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. - Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Pre-requisites: - 3+ years of Marketing Automation experience with Clevertap / MO engage / or similar automation tools. - Proficiency in Google Analytics - Expert knowledge of database management concepts and best practices - Must have superior communication skills, both written and verbal. What's in it for you? - Immense growth, continuous learning - Work with some of the most innovative brains - Open culture where your creative bug gets activated

- Industry and prospective customer research for generating new Leads. - Maintain lead data in Google Sheets and CRM and ensure they are updated. - Manage the Inside Sales Campaign process, including research, outreach (email and Linkedin), and follow-ups on positive responses. - Help with coordination, scheduling, and pre-call research for prospect calls. - Work with sales tools like Reply.io, Zoho, Crunchbase, etc., and email verification platforms that the organization follows as a part of the process. - Work on the creation of campaign messaging and suggest improvements when needed. - Assist the team in analyzing and exploring improvements to the sales process. - Ensure all active leads and opportunities details are present in the CRM and update them regularly. - Ensure relevant reports are generated on an ongoing basis and with high accuracy. - Knowledge of B2B markets in North America, Canada, Europe, and APAC. - Knowledge to use Linkedin sales navigator and Linkedin premium to find B2B contacts. Skills required - Inside Sales experience within a technology industry is required. - Strong business communication skills - verbal and written. - Someone who is not afraid of putting in the work to make a difference. - Should have knowledge of CRM and Sales & Marketing automation software. - Excellent knowledge of working MS Excel / Google Sheets and MS Word / Google Docs - Working collaboratively in a team environment and should work independently. - Developing and maintaining strong relationships. - Self-starter who is able to work in a highly demanding environment. - Ability to multitask on projects and commitments. - Must have a strong inner drive and self-discipline.

- Responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). - Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. - Enhance first-party data by implementing user attribute grooming strategies and website on-site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. - Collaborate with product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. - Optimize campaigns through A/B testing and performance analysis. Location- Delhi NCR, Bangalore, Chennai, Pune, Kolkata, Ahmedabad, Mumbai, Hyderabad

You will be responsible for planning, executing, and optimizing industry-specific mass email campaigns to support client acquisition and engagement. You will collaborate with the business development team to identify high-potential industries, manage client databases, and enhance our outreach through strategic email communication. Key Responsibilities: 1. Industry-Wise Mass Mailing Execute targeted bulk email campaigns segmented by industry (e.g., IT, BFSI, Manufacturing, Healthcare) to promote recruitment services. 2. Email List Building & Management Build and maintain detailed databases of potential and existing clients, categorized by industry, company size, and key decision-makers. 3. Client Prospecting & Research Research and compile contact details of HR professionals, Talent Acquisition Managers, and other decision-makers using LinkedIn and other online tools. 4. Campaign Follow-Up Track and analyze campaign performance metrics. Follow up on replies, inquiries, and potential leads generated through email campaigns. 5. Inbox & Lead Management Professionally manage campaign-related email responses and ensure timely communication with prospects and clients. 6. Team Collaboration Coordinate with the business development team to align email marketing strategies with recruitment goals and outreach plans. Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum 6 month to 1 year of hands-on experience in email marketing or B2B outreach. Familiarity with email marketing tools/platforms (e.g., Mailchimp, Zoho Campaigns, etc.). Strong written and verbal communication skills. Proficiency in Excel/Google Sheets for data organization and tracking. Ability to conduct online research and generate qualified leads using LinkedIn and similar platforms. Detail-oriented with good time management skills. What You Will Gain: Practical experience in B2B email marketing and lead generation. Exposure to the client acquisition process in the recruitment industry. Direct impact on business development initiatives through live campaigns. Mentorship and learning opportunities from experienced professionals. Growth potential within a dynamic and expanding team. Interested candidates can share their updated CV via WhatsApp at 8951214950.

Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Must Have Skills Proficiency in marketing principles and campaign strategies. Ability to collaborate and communicate effectively with diverse stakeholders. Familiarity with PII data storage, transfer, and disposal procedures. Experience in and working knowledge of either AEP (with skills in segment creation, PII data handling compliance, and data governance) or Adobe Campaign Classic (with skills in audience segmentation, audience enrichment, and data handling). Good to Have Skills Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of JavaScript. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions.