Marketing Analytics : Sales and Marketing

Job Description

Outpace Consulting Services is seeking a dynamic Marketing Analytics professional to join a leading ITES company. In this role, you'll be instrumental in collecting, analyzing, and deriving valuable insights from marketing data across various sources to optimize business objectives. You'll drive strategic direction for data-driven marketing, focusing on process improvements, system implementations, and leveraging customer data platforms (CDPs) to maximize budget, enhance customer connections, and ultimately grow revenue. Key Responsibilities: Process & System Transformation: Drive process improvements, transformations, and system implementations, bringing specialized training and/or progressively responsible work experience in these areas (minimum 3 years). CDP Expertise & Implementation: Utilize extensive experience with Customer Data Platforms (CDPs) like Adobe Experience Platform (RTCDP) or similar products. Demonstrate a proven track record of successfully managing CDP implementations/management and delivering capabilities that foster business growth. Data Architecture & Modeling: Showcase work experience in data architecture and data modeling, preferably with experience across CDP, CRM, paid media, social, and offline data. Customer 360 View: Possess an enhanced understanding of customer profile segmentation and experience in creating a 360-degree view of customers in CDP for advanced analytical processing and decision-making. Data-Driven Marketing: Ensure an enhanced understanding of data-driven marketing, analytics, and the relevance/usage of real-time event data and associated attributes. Strategic Direction & Execution: Set strategic direction and drive execution through effective collaboration with cross-functional teams. Technology Ownership: Own Adobe AEP (or similar CDP) and drive proactive platform ownership, aligning it directly with daily marketing tactics. Collaborate closely with other digital marketing teams to develop capabilities and manage the technology roadmap. Marketing Automation & CRM: Demonstrate familiarity and hands-on expertise in implementing/administering CRM and Marketing Automation platforms (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud) and associated technologies. Identity Resolution: Possess an enhanced understanding of identity resolution components and enabling technology (e.g., profile merge rules, identity graph, identity service provider). Audience-Based Strategy: Work with audience-based digital marketing strategy, gained either at an agency or brand. Project Management: Drive project management through a full lifecycle, including prioritizing, sequencing, executing, and delivering projects on time and within budget. Business Translation: Translate business requirements and objectives into effective segmentation strategies and audience-building logic. Collaboration & Optimization: Collaborate with the Insights team to refine and optimize measurement processes. Work with Marketing leadership to evolve the use of data within the marketing function to enable real-time client responses and reduce redundancy. Required Qualifications: Experience: Minimum 6+ years of experience in Marketing Analytics. Minimum 3 years of specialized training focused on process improvements or transformations. Working experience with audience-based digital marketing strategy (at an agency or brand). Demonstrating work experience in data architecture and data modeling . Having oversight of CDP technology solutions . Education: Any Graduate. To Apply: WhatsApp Hi to +91 9151555419 . Then, follow these steps: Click on the Start option to Apply and fill your details. Select the location as Other (to get multiple location options). Type: Job Code #515 for Bangalore.