The Sales Generation Specialist (SGS) for the Professional Lighting Division is responsible for driving and converting sales prospects into loyal customers within the lighting category related products. This role involves managing and enhancing the sales pipeline, engaging with dealers, builders, architects, and end customers. The SGS will provide technical training to dealer sales staff, conduct site visits, and ensure high-quality customer engagement and satisfaction. The position demands a proactive attitude, excellent communication skills, and the ability to build strong relationships within the industry, ultimately contributing to the growth and success of the professional lighting division.
The primary aim is to generate revenue by establishing and maintaining strong relationships with Pvt & Govt. Institutions and enhance brand presence in such customers segments and ensure prompt collections.
Key Responsibilities
- Educate key decision-makers, contractors, and trade customers about PLS, including company vision, product details, USPs, and customer value
- Perform productive business meetings with identified accounts & generate lead for PLS
- Ensure that the pre-approved promotional activity Calendar is followed and (Annual, Quarterly) aiming at increase in revenue
- Ensure and manage proper execution of In house product demo for key clientele
- Ensure achievement of sales targets for Professional Lighting as per targets assigned
- Ensure the achievement of order bookings as per targets assigned
- Ensure that there is timely collection of overdue amounts
- Organise and execute customer/group centric seminars for better revenue generation
- Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer counter
- Conduct site visits to end customers and promote lighting products & concepts
- Convert retail builders of the branch into sales, add new builders, and share a universe of builders and architects monthly
- Support MDS in conducting events to promote the architect segment
- Work closely with the team to promote Lighting products and increase the universe of hospitality/GIS customers
- Promote new products at dealer counters and convert retail builders/architects into sales
- Gather and share information on competitors activities, product development, benchmarking, etc.
Key Attributes
- Excellent communication, interpersonal, and relationship-building skills
- Strong understanding of wellness products and their benefits
- Proficiency in MS Office Suite and CRM software (preferred) and Sales software
- Proven ability to deliver engaging presentations and product training sessions
Competencies
Customer Focus
Negotiation Skills
Presentation Skills
Competitor Analysis and Market Development
Qualifications and Experience
- Education: Graduation/Post Graduation preferred
- Experience: Proven track record of 8-9 years experience in sales or related field
- Skills:
- Excellent verbal and written communication skills with pleasing personality, including ability to effectively communicate with internal and external customers
- Time management and organizational skills
- Ability to travel within the assigned territory
- Relationship management
- Market analysis and development
- Event planning and execution
- Self-Starter, high on initiative and strategic thinking
