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Superstuff
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Manager Performance Marketing

Manager Performance Marketing

6 - 10 years

|

8 - 12 Lacs

Posted:1 day ago| Platform:

Apply

Skills Required

CRO Marketing Manager Google Analytics Analytical digital campaigns E-commerce Retention strategies Data interpretation UTM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn!

About the Company

innovative, sustainable solutions

Job Summary

Manager / Sr. Manager Performance Marketing

D2C background

Key Responsibilities

Own and scale customer lifecycle marketing and retention strategies
Develop and execute end-to-end campaigns on Meta & Google Ads, optimized for direct response and conversions
Optimize campaigns with a focus on
ROAS, CAC, and scalable, profitable ad sets
Analyze performance funnels, identify drop-offs, and run experiments to boost outcomes
Design and implement retention initiatives to increase engagement, repeat purchases, and reduce churn
Collaborate with creative teams to develop high-converting ad creatives and landing pages
Set up pixel event tracking and UTM tagging for precise attribution
Prepare detailed weekly and monthly performance reports with insights and strategic recommendations

Qualifications

Minimum
7 years of experience
in performance and retention marketing
Proven track record in scaling D2C e-commerce brands via
Google & Meta Ads
Strong command of key metrics like ROAS, LTV, AOV, CAC, and conversion rates
Hands-on expertise with tools like
Meta Ads Manager, Google Ads, Google Analytics
, and CRMs such as
MoEngage or CleverTap
Experience with product catalogs,
dynamic ads
, and
retargeting campaigns
Excellent analytical and data interpretation skills

Nice to Have

Experience in D2C categories such as
apparel, health & beauty
Familiarity with
Shopify
Understanding of CRO tools and landing page builders like
Webflow
or
Unbounce

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