As a Market Development Specialist (MDS), you will play a pivotal role in driving business growth by fostering strong relationships with builders, architects, dealers, and interior designers within your assigned territory. Your primary responsibility will be to promote the entire product range, create customized solutions for stakeholders, and identify new opportunities to expand market share. By working collaboratively with sales teams and other divisions, you will ensure consistent market penetration and establish the brand as a preferred choice among industry professionals.
Key Responsibilities
- Promote the full range of products to builders, dealers, architects and interior designers within the assigned territory to develop the market for those respective products
- Develop strong relationships with Architects, Builders, Dealers and Interior Designers through regular visits, courtesy calls, and one-on-one meetings
- Regularly communicate with builders and Architects throughout the project cycle, addressing their concerns and providing updates
- Develop a customized presentation showcasing your product range, addressing the builder s specific needs
- Emphasize the return on investment (ROI) your products offer, including cost savings, increased efficiency, and enhanced customer satisfaction
- Target builders and Architects with projects that align well with your product offerings
- Provide comprehensive product training to dealer sales staff and equipping the dealer sales staff with the knowledge and skills to confidently promote and sell the entire range of products
- Collaborate with dealers to maximize product display within their showrooms using Correct Display Matrix
- Proactively identify and pursue new sales opportunities through dealer counters
- Guide the sales generation specialist team to effectively convert leads and opportunities into revenue
- Submit a weekly action plan in advance and provide a weekly progress report detailing customer interactions and way forward
- Collaborate working with other divisions (e.g. , OC / JW / Atelier / GIS / Hospitality) to generate business from these segments of market and look at opportunities to cross-sell the concept
- Gather & share competitors activity, product development and any other benchmarking
- Promote new products at dealer counters, with builders & architects and build a prospect bank of those new products
Key Attributes
- Excellent communication, interpersonal, and relationship-building skills
- Strong product knowledge and ability to communicate value propositions effectively
- Proficiency in MS Office Suite and CRM software (preferred) and Sales software
- Proven ability to deliver engaging presentations and product training sessions
Qualifications and Experience
- Education: Post graduation/Engineering degree preferred.
- Experience: Proven track record of 7-9 years experience in sales or related field
- Skills:
- Excellent verbal and written communication skills with pleasing personality, including ability to effectively communicate with internal and external customers
- Time management and organizational skills
- Ability to travel within the assigned territory