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3 - 7 years

5 - 6 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a dynamic and presentable professional with excellent communication skills and working knowledge of Business Business Applications (BBAs) and CRM platforms. The ideal candidate will be responsible for driving CRM strategy development and implementation, fostering cross-functional collaboration, and enhancing overall customer experience and engagement.

Key Responsibilities:

1. CRM Strategy Development & Execution

  • Design, implement, and manage CRM strategies to improve customer acquisition, retention, and satisfaction.
  • Leverage data-driven insights to personalize customer journeys and optimize engagement campaigns.
  • Monitor CRM performance metrics and implement corrective measures where required.

2. Cross-Functional Collaboration

  • Liaise with sales, marketing, operations, and IT teams to ensure seamless CRM integration and alignment.
  • Act as a key point of contact between business units to support end-to-end customer experience initiatives.
  • Coordinate with internal stakeholders to ensure strategy execution aligns with organizational goals.

3. Customer Relationship Management

  • Build and maintain strong relationships with key clients and stakeholders.
  • Analyze customer feedback, behavior, and trends to improve service and experience strategies.
  • Identify opportunities for upselling, cross-selling, and improving customer lifetime value (CLV).

4. Business Business Applications (BBA)

  • Utilize BBA tools for business analysis, performance monitoring, and decision support.
  • Maintain a working knowledge of key BBA platforms and apply them to improve business outcomes.
  • Support BBA configuration and reporting to enhance strategic planning and operational efficiency.

Qualifications & Skills:

  • Bachelor's degree in Business Administration, Marketing, or a related field (BBA preferred); MBA is a plus.
  • 3 - 7 years of relevant experience in CRM, customer engagement, or strategic planning roles.
  • Excellent verbal and written communication skills; confident and presentable in client-facing situations.
  • Hands-on experience with CRM tools such as Salesforce, Zoho, HubSpot, or similar.
  • Working knowledge of BBA platforms and reporting tools (e.g., Power BI, Tableau, ERP dashboards).
  • Strong analytical, problem-solving, and project management capabilities.
  • Ability to manage multiple stakeholders and drive cross-departmental initiatives.

Preferred Attributes:

  • Strategic mindset with customer-first orientation.
  • Ability to translate business needs into actionable CRM strategies.
  • Experience working in a fast-paced, collaborative environment.

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