Loyalty Marketing Manager (Manager)

As a Loyalty Program Lead at Orient Electric, you will be responsible for managing and enhancing loyalty programs aimed at key influencers to boost product recommendations throughout the value chain. In this role, you will collaborate closely with various departments such as sales, marketing, category, and technology teams to ensure the effective implementation of loyalty programs. Your role will involve innovative thinking to develop unique value propositions for influencers and the ability to execute swiftly while engaging multiple stakeholders. With 8-10 years of experience in product marketing, sales excellence, and customer loyalty programs, you should possess an entrepreneurial mindset and the capability to craft solutions from the ground up. Experience in sectors where influencers significantly impact decision-making processes, such as Home improvement, FMEG, Paint, along with B2B experience, will be advantageous. Your responsibilities will include setting up and expanding loyalty programs for Electricians, Retailers, Shop Boys, Architects, and Interior Designers to increase market share across various categories within Orient Electric. This involves defining program structures, designing rewards frameworks for each influencer segment, establishing and maintaining technology interfaces, and continuously analyzing influencer motivations for brand recommendations to enhance program effectiveness. Furthermore, you will be tasked with monitoring and reporting key success metrics related to onboarding, earning, and redemption of rewards, and correlating these metrics with business growth. Building dashboards with success metrics, setting program goals, collaborating with internal teams to identify growth opportunities, and driving user engagement metrics will also be part of your role. Additionally, you will execute multichannel campaigns to improve user engagement and retention, collaborate with business and product teams for new product launches, ensure financial compliance and audits for the program, and maintain active engagement goals. Your ability to understand data insights, leverage digital media landscapes, and manage projects effectively will be crucial for the success of loyalty programs under your purview at Orient Electric.,