Lead for Digital & AI Strategic and Customer-focused Initiatives

The company is seeking a Lead for Digital & AI Strategic and Customer-focused Initiatives with 8-10 years of experience in Digitalization & AI within the realm of B2B Sales & Marketing, ideally in a Senior Manager / DGM role. The ideal candidate should be passionate about conceptualizing and implementing Digital & AI Initiatives, particularly focused on enhancing Sales & Marketing strategies to deliver a unique Customer Experience. As the Lead, you will be responsible for: - Conceptualizing, Identifying, and Implementing Digital & AI/ML Interventions at various stages of the Customer Journey, including Reach, Acquisition, Delivery Experience, and Service. - Demonstrating proficiency in Marketing Automation tools as well as Web Analytics to enhance strategic decision-making. - Establishing and managing a continuous Research & Findings system to support business enhancement in terms of Revenue, Cost, and Productivity. - Possessing knowledge of CRM systems such as SFDC or Sugar CRM would be an advantage. - Exhibiting exceptional presentation skills and the ability to effectively communicate clear and concise ideas to stakeholders, including senior management. Candidates with an MBA qualification from reputable institutes, coupled with a background in B2B Sales & Marketing and Digital expertise, particularly those with experience as Consultants in Big 4 or IT Service companies, are highly desirable for this role. If you believe you possess the requisite qualifications and experience for this position, please forward your profile to manoj.bisht@aragen.com. #Digital #Sales #Marketing #DigitalMarketing #CustomerJourneyMapping #MarketingAutomation,