Lead - Brand Marketing

Job Description As an Integrated Campaigns Programs Lead, you will play a pivotal role in driving demand generation, with a focus on SMB and commercial segments. You ll be right where the action is working with campaign managers, vendors, sales, and ops to launch high-impact programs. You ll orchestrate timelines, investments, negotiations, assets, lead flow, vendor coordination, reporting, and sales enablement. If it s happening in a campaign, you ll know it and probably be the one making it happen. Youll get hands-on with MarTech innovations, Account-Based Marketing (ABM) tactics, and data-driven optimization all while pushing the boundaries of how we engage and convert our Ideal Customer Profile (ICP). This is a launchpad for someone who has already worked in SaaS marketing and is ready to go deeper into campaign execution, build playbooks, and become the go-to person for getting results. Key Responsibilities Program Strategy & Execution: Help build the investment strategy for your motion, working alongside campaign leaders to align budget allocation with business objectives. Develop scalable, data-driven programs that target the right ICP in the TAM across digital, ABM, content syndication, BANT lead generation, and webinar activations. Own behind-the-scenes of the bill of material needed for these programs - landing pages, ads, campaign markers, email sequences, dry runs, recordings Work cross-functionally with marketing, sales, finance, and analytics teams to ensure on-time execution and measure impact. Build feedback loops and boldly experiment to continuously refine and optimize programs based on performance insights and sales feedback Sales Marketing Alignment: Equip BDRs with follow-up kits that sets them up for success: Content debriefing, Outreach sequences, call guides, email copy Track sales engagement post-campaign, and proactively flag follow-up issues. Manage call and email blitz programs with sales Vendor Management & Negotiation: Negotiate high-value contracts and pricing models to drive the best outcomes balancing cost efficiency with quality lead generation. Manage the end-to-end contract lifecycle from SOW approvals to finance sign-offs and invoice tracking to ensure operational excellence. Build strategic, long-term relationships with partners, fostering innovation and collaboration to enhance campa ji ign performance. Own post-campaign analysis track metrics, identify trends, optimize lead flows, and recommend adjustments best practices to improve conversion rates. Present crisp performance reports and insights to key stakeholders, influencing future investments and strategic pivots. Qualifications Education & Experience: Bachelor s degree in Marketing, Business, Communications, or a related field. 4-6 years of experience in cam