Lead Associate - Category Management

Roles and Responsibilities International Brands

1. Brand Relationship Management:

   • Act as the primary liaison between fashion brands and the platform/retailer.
   • Build strong relationships with brand partners to ensure mutual growth and trust.

2. Business Planning & Growth:

   • Drive revenue growth by identifying assortment gaps, seasonal opportunities, and consumer trends.
   • Build and execute seasonal joint business plans (JBP) with key fashion brands.

3. Merchandising & Assortment Planning:

   • Work with brands to curate relevant assortments by category, price point, and style.
   • Ensure timely onboarding of collections and alignment with platform demand.

4. Inventory & Supply Chain Coordination:

   • Monitor stock availability and ensure efficient inventory flow.
   • Coordinate with supply chain and brand teams to avoid stock outs or overstocking.

5. Marketing & Visibility:

   • Align with marketing teams to drive visibility through campaigns, banners, influencer collaborations, and exclusive launches.
   • Recommend performance marketing strategies based on consumer behavior and product trends.

6. Performance Analysis & Reporting:

   • Track key metrics like GMV, sell-through, ASP, and returns.
   • Provide actionable insights to improve performance, pricing, and consumer engagement.

7. Category & Trend Insights:

   • Stay updated on fashion trends, competitor launches, and consumer demand shifts.
   • Advise brands on trending styles, color palettes, and pricing strategies.

8. Negotiation & Commercial Alignment:

   • Lead discussions on margins, commissions, return policies, and promotional support.
   • Ensure alignment with commercial terms and platform profitability goals.

9. Problem Solving & Escalation Management:

   • Address operational, cataloging, or payment-related issues swiftly and efficiently.
   • Serve as the escalation point for all brand-side concerns.