KOL & Influencer Coordinator

2 - 6 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

You are seeking an Influencer Marketing Coordinator to oversee influencer identification, onboarding, and campaign execution in the APAC, EU, and UK regions. This pivotal role will play a central part in expanding Karma Groups" digital footprint through impactful and on-brand collaborations with creators. Your primary goal is to find a candidate who possesses a deep understanding of influencer landscapes in the APAC, EU, and UK regions, along with practical experience in executing influential campaigns. The ideal candidate should have a background in agencies and be adept at managing influencer sourcing, relationship-building, campaign operations, and performance reporting. Your key responsibilities will include: - Identifying and onboarding influencers that resonate with Karma Groups" brand identity across various regions - Managing the end-to-end coordination of campaigns, encompassing briefing, content planning, timelines, and approvals - Ensuring timely delivery of high-quality influencer content (posts, reels, stories, videos) that aligns with the brand's consistency - Maintaining an organized database of influencers, campaign expenditures, deliverables, and performance metrics - Collaborating with brand and social media teams to synchronize influencer content with key brand initiatives and launches - Monitoring influencer performance metrics, contributing to post-campaign analysis, and generating reports - Negotiating barter, paid, and performance-based partnerships with influencers within defined budgets and campaign objectives - Staying updated on influencer trends, social platform modifications, and regional creator movements - Utilizing influencer marketing platforms and tools to enhance the efficiency of discovery, tracking, and outreach efforts - Cultivating enduring relationships with creators to foster brand loyalty and advocacy Qualifications include: - A minimum of 2 years of experience in influencer marketing, preferably within an agency setting with global or regional portfolios - Certification in influencer marketing or related fields - Proficiency in influencer marketing tools and platforms - Demonstrated ability to oversee influencer campaigns across multiple markets and platforms - Comprehensive knowledge of Instagram, YouTube, and emerging social platforms (e.g., TikTok, Threads) - Excellent written and verbal communication, organizational, and negotiation skills - Data-driven approach with experience in tracking campaign KPIs and ROI - Competence in influencer management platforms and tools - Self-motivated individual capable of managing multiple campaigns concurrently in a dynamic environment - A strong interest in travel, culture, and digital storytelling would be advantageous.,

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