Jewellery Store Sales Manager

Key Roles & Responsibilities:

1. Sales & Revenue Generation

• Achieve and exceed monthly, quarterly, and annual sales targets.
• Develop and implement sales strategies to increase revenue.
• Identify opportunities for upselling and cross-selling Jewellery collections.
• Build and maintain strong relationships with VIP and high-net-worth clients.
• Ensure effective execution of promotions, discounts, and special offers.

2. Customer Service & Experience

• Provide an exceptional luxury shopping experience.
• Handle customer queries, concerns, and complaints professionally.
• Train the sales team on customer handling, etiquette, and product knowledge.
• Ensure that all customer interactions align with Sonani Jewels brand image.

3. Sales Team Management

• Supervise and lead the sales team to achieve individual and team targets.
• Conduct regular training sessions on sales techniques and Jewellery trends.
• Monitor team performance and provide feedback for improvement.
• Schedule and allocate tasks to optimize staff productivity.

4. Product Knowledge

• Stay updated on product details, pricing, and unique selling points.
• Train staff on the latest Jewellery trends and technical aspects.
• Ensure that product displays and visual merchandising meet brand standards.

5. Business Development & CRM

• Develop and maintain a customer database for follow-ups and retention.
• Coordinate with the marketing team to execute local store promotions.
• Identify and approach potential corporate clients for bulk orders.
• Implement customer loyalty programs and referral initiatives.

6. Sales Reporting & Store Operations

• Track daily, weekly, and monthly sales performance and prepare reports.
• Analyze sales trends and suggest improvements.
• Work closely with inventory and operations teams to ensure product availability.
• Maintain compliance with company policies and industry standards.

Qualifications & Experience Required:

• Education: Bachelors degree in Business, Retail, or a related field.
• MBA in Sales/Retail/Luxury Management is a plus.
• Experience: 5-7 years of experience in retail sales, preferably in jewelry or luxury retail.
• Skills:
• Strong sales and negotiation skills.
• Excellent communication and interpersonal abilities.
• Leadership and team management experience.
• Deep understanding of luxury retail and customer behavior.

Key Performance Indicators (KPIs):

• Sales target achievement (individual & team).
• Customer satisfaction and retention rates.
• Conversion rate and average transaction value.
• Sales team performance and productivity.
• Store footfall and customer engagement.