Inside Sales Manager

Job Description

The Demand Generation & Calling Executive is responsible for identifying and qualifying leads, nurturing prospects through outbound calling, and supporting the marketing and sales pipeline through strategic outreach. This role combines both marketing execution and inside sales support functions and plays a vital role in generating high-quality leads that convert into business opportunities. Key Responsibilities: 1. Outbound Calling & Lead Qualification Conduct outbound calls to prospects from provided lead lists and marketing databases. Qualify leads based on BANT (Budget, Authority, Need, Timeline) or other criteria. Follow scripts and messaging frameworks tailored to personas (CXOs, Directors, Managers). Book qualified meetings or demos for sales team. 2. Campaign Execution Support Execute call-downs in line with marketing campaigns (email, webinar invites, content promotion). Support ABM, event-based, or product-specific campaigns through personalized outreach. Track daily calling targets and conversions. 3. CRM & Reporting Log all call activities, outcomes, and lead status into CRM tools (HubSpot, Salesforce, Zoho, etc.). Maintain updated contact and account records. Share regular performance reports (calls made, meetings booked, MQLs generated). 4. Nurturing & Follow-ups Nurture cold/warm leads through structured follow-up calls. Re-engage dormant contacts through value-driven communication. Send follow-up emails with marketing collateral or resources. 5. Collaboration Work closely with marketing and inside sales teams to refine messaging and qualify leads. Share prospect insights to help personalize content and improve conversion strategies. Key Performance Indicators (KPIs): Daily call volume: 80100 calls Weekly meeting/demo bookings: 510 (varies based on campaign) Lead qualification rate: 20% Conversion to SQL (Sales Qualified Lead): Based on campaign goals CRM hygiene and data completeness: 95% accuracy Qualifications & Skills: Bachelor’s degree in Business, Marketing, or related field. 3-6 years of experience in telemarketing, inside sales, or demand generation. Strong v erbal and written communication skills. Ability to confidently speak with mid-to-senior-level professionals. Familiarity with CRM and calling tools (HubSpot, Salesforce, Freshcaller, etc.). Persistent, target-oriented, and customer-focused mindset. Preferred Attributes: Experience in B2B tech/SaaS demand generation or event marketing outreach. Understanding of lead funnel stages and buyer personas. Prior experience supporting APAC, or EMEA time zones.