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Netcore Cloud
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Head of Product Marketing

Head of Product Marketing

Netcore Cloud

5 - 18 years

0 Lacs

maharashtra

Posted:4 days ago| Platform: Shine logo

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Skills Required

product marketing gtm sales enablement evangelism product adoption customer marketing team handling market intelligence brand strategy content strategy martech b2b saas consumer behavior studies competitor comparison uxui studies

Work Mode

On-site

Job Type

Full Time

Job Description

As a Product Marketing leader at Netcore, you will have the opportunity to lead a talented product marketing team and collaborate with cross-functional teams to develop unique product positioning, launch strategies, and enhance product adoption, awareness, and customer satisfaction on a global scale. Your role will involve defining the vision by creating product positioning, messaging, and value propositions that set our solutions apart in the market. Working closely with product, marketing, sales, and CSM teams, you will play a crucial part in making our enterprise SaaS product successful in the market. Your key responsibilities will include developing long-term strategies for product positioning, guiding product roadmap and pricing strategies based on market research, defining the team's strategy, budget, hiring, and OKRs, setting clear goals and key results for the team, staying informed about market trends and customer requirements, executing product marketing strategies in collaboration with Sales and PR teams, forecasting pipeline goals, analyzing marketing campaigns" effectiveness, devising product adoption and user engagement strategies, and conducting Competitive/Market Intelligence studies. Preferred qualifications for this role include 18+ years of experience in core product marketing, MarTech experience, 5+ years of team handling experience in B2B SaaS, prior experience in the SaaS industry, ability to influence teams at the business unit level, expertise with Product Company and Consumer Based customers, and representation of the company at conferences or podcasts. At Netcore, you will be part of a pioneering team that is revolutionizing customer engagement and experience through AI/ML-powered solutions. Our innovative SaaS products cater to B2C brands worldwide, helping them enhance engagement, conversions, revenue, and retention. Headquartered in Mumbai with a global presence in over 20 countries, we offer a range of products including Customer Engagement, Email, Personalization, Product Experience, Customer Data Platform (CDP), and Raman - our AI engine. Working at Netcore offers immense growth opportunities, continuous learning, and collaboration with industry-leading brands. You will have the chance to work with innovative minds, adopt the latest SaaS tools, explore your entrepreneurial mindset, experience an open culture that fosters creativity, and build a strong network among CMOs, CPOs, and Founders globally. Netcore is committed to being a people-centric company, certified as a Great Place to Work for five consecutive years. Joining Netcore means becoming a valued member of our family-oriented organization, where you can shape the future and make a meaningful impact. If you are looking for a company where you can thrive and create a difference, apply now to be part of our team.,

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Head of Product Marketing