129 Gtm Strategy Jobs - Page 6

—Develop & execute comprehensive digital marketing strategies —Lead & mentor a team of specialists (SEO, Social Media, Content, PPC, Lead Gen) —Handle end-to-end performance marketing, branding, SEO, paid campaigns Required Candidate profile —7-10 years of digital marketing exp, including 3-4 years in a leadership role —Exposure to International/Western markets is a plus —Experience with GTM strategies for both products and services

Roles & Responsibilities : 1. Identification of Potential : - Analysis of KIN Network coverage & TIV sales data - Identifying untapped cities / towns / talukas / villages – having high potential, Significant TIV volume but No KIN network available, no near future plans - Customer demographic should be matching with KIN customer profile 2. Business Plan Formation - Preparation of annual business plans, target volume & key strategy / activities to achieve the BP - Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve - Micro and Macro economics of Rural, GTM strategy 3. Strategic Tie-ups & BTL Events - Tie-up with leading financiers for rural markets – MMFSL, NBFCs or any other local financier - Tie-up with Village Level Entrepreneurs / CSC etc. - BTL Activities : Showroom on Wheels - Hyperlocal activities : To boost digital leads - Preparing Budgets for year and monitoring utilization on monthly basis 4. Support to Regional team in achieving KPIs - Inter-deptt. coordination : Marketing, Training, DD, Finance 5. Super KEC Project : - Identification & finalization of Super-KEC requirement – Dealer-wise region-wise - Recruitment of manpower as per requirement & Area allocation - Training of manpower on KIN systems & processes - Monthly target rolling for Super KECs for Bookings & Retails - Daily performance monitoring, weekly review for non-performers / low performers - Reward & Recognition of manpower, highlighting Top performers, recognition by management - Super KEC Skill Contest to identify the top talents, Recognition & Rewards 4. Service Camps : - Planning service camps in non-covered cities / towns & areas, with help of AFS team - Pre-appointment from customers, fixing a day in week / month to conduct camps to have uniformity - Conducting camps as per plan to service customers’ cars, which are far from main dealer cities, building customer confidence Qualification: B.Tech / MBA Skill Set : Communication, inter-personal, relationship building, networking Should have worked in Rural Sales in any of the 4-wheeler Auto-OEM Should have good understanding of Rural Areas, customer profiling, Rural business strategy, VLE / CSC tie-ups etc.

Job Summary We are seeking a talented and results-driven SEO Executive with Google Ads expertise to join our digital marketing team. The ideal candidate will be responsible for planning, executing, and optimizing our SEO strategies and paid advertising campaigns across Google Ads. You should have hands-on experience with SEO tools, Google Ads platforms, and a strong understanding of search engine algorithms, keyword research, on-page and off-page SEO, as well as performance marketing. Key Responsibilities Develop and implement effective SEO strategies to improve organic rankings, website traffic, and search visibility. Conduct thorough keyword research and competitive analysis. Optimize on-page elements including meta tags, headings, URLs, internal linking, and content optimization. Create, manage, and optimize Google Ads | PPC campaigns ( Search, Display, Shopping, YouTube) to meet lead generation and conversion goals. Manage and execute off-page SEO activities including link building, guest posting, and outreach. Track, analyze, and report on SEO and Google Ads campaign performance using Google Analytics, Search Console, and other tools. Perform regular technical SEO audits, identify issues, and coordinate fixes. Collaborate with the content team to develop SEO-friendly content strategies. Stay up to date with the latest trends and algorithm updates in SEO and Google Ads. Requirements 1-3 years of proven SEO experience. Strong experience managing Google Ads | PPC campaigns. Good knowledge of SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc. Familiarity with Google Analytics, Google Search Console, and Google Tag Manager. Understanding of HTML, CSS basics, and website architecture. Strong analytical, problem-solving, and reporting skills. Excellent communication and teamwork abilities. Immediate joiner needed

Key Responsibilities: Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on Direct-to-retail model of sales Work closely with the senior advisor & state sales manager for brand building, marketing and promotion Initially report to promoter and later to BU head AGE : 35 Experience Educational Qualification: Bachelors/ MBA 5+ years of marketing experience in the trade generics division of a pharmaceutical company is must Relevant roles: Marketing Manager/ Marketing Executive of a pharmaceutical company Prior experience of leading the marketing efforts from scratch for a new pharma company/ division, focused on Trade Generics is preferred Role & Responsibilities Branding & Marketing Strategy : Branding Guide the product branding, competitor benchmarking to create differentiation for client Marketing budget & monitoring Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulation Promotional Materials/ Programs: Collaterals Design & develop marketing collaterals to be used by the sales team for product awareness Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales Overall management of promotional programs, awareness efforts for initial market penetration and eventual expansion Support to sales team in pilot launch & pan India scale-up : Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel Actively involve with inputs to create the playbooks from pilot learnings Additional Information Develop and execute marketing strategies for a Direct-to-retail trade generics business. Lead branding, budgeting, and regulatory-compliant marketing initiatives. Collaborate with sales for market penetration and scale-up. 5+ years in trade generics marketing within pharma is required.