Growth Hacker

The role of Growth Hacker in the Digital Acquisition department is crucial in driving revenue and expanding the user base through various digital initiatives. As a Growth Hacker, your primary goal will be to enhance digital branding, user acquisition, monetization, and analysis to support sustainable business growth. Your responsibilities will include developing and executing comprehensive brand marketing strategies that are in line with company objectives and tailored to meet the needs of the target audience. You will be tasked with overseeing the development of digital marketing brand campaigns and managing the digital acquisition branding budget, which involves forecasting, allocation, and tracking of expenditures. To excel in this role, you will need to analyze market trends, consumer behavior, and competitive landscape to effectively inform brand strategy and positioning. Collaborating with external agencies and vendors for creative production and campaign execution will also be part of your responsibilities. Additionally, you will be responsible for maintaining and updating the brand assets library, contributing to content strategy, and overseeing content creation across various platforms. Setting clear team objectives and key performance indicators (KPIs) will be essential in measuring success in this role. Building and nurturing relationships with key stakeholders within the organization will also be critical. Your performance will be evaluated based on metrics such as brand awareness and recognition, marketing campaign performance, market share growth, customer satisfaction, brand sentiment scores, brand search query growth, natural search query growth, budget management, and the quality and consistency of brand presence across all channels. To be eligible for this position, you should possess a graduation and post-graduation degree in any field. Additionally, you should have 2 to 5 years of relevant experience in a similar role.,