29 User Acquisition Jobs

:Datahash is a leading first party data platform that has evolved to become a privacy centric, smart, affordable Customer Data Platform Datahash's low-code, no-code platform enables marketers to unlock the value of their customer data by providing safe, compliant integrations between web, app, E-commerce, CRM, Marketing Automation, Data warehouses and Ad Channel accounts Datahash is one of the very few companies having badged partnerships with channels like Meta, Snapchat, TikTok, etc Datahash is a thought leader on most important digital marketing topics of today, namely first party data and third party cookie deprecation Job Descriptio nAs the Senior Manager for Product Led Growth at Datahash, you will play a pivotal role in driving the growth of our platform through innovative strategies and initiatives Working within the Growth department, you will lead the Product Led Growth team, collaborating closely with the Product, Partnerships, and Marketing teams to develop and execute the PLG plan Your responsibilities will encompass a broad range of activities aimed at optimizing user acquisition, activation, retention, and expansion through our platform Roles And Responsibilities : Leadership and Strategy Development :Develop and refine the Product Led Growth strategy in alignment with overall business objectives Lead and inspire the PLG team to execute initiatives effectively and efficiently Collaborate with cross-functional teams to ensure alignment and support for PLG initiatives User Acquisition and Activation :Identify opportunities to drive user acquisition through product-led strategies Develop and optimize onboarding processes to ensure high user activation rates Implement growth hacking techniques to increase user engagement and adoption User Retention and Expansion :Analyze user behavior and feedback to identify areas for improvement in user retention Design and implement strategies to increase customer lifetime value and reduce churn Explore opportunities for upselling and cross-selling to existing customers Product Integration and Optimization :Work closely with the Product team to prioritize feature development based on user feedback and growth opportunities Continuously monitor and optimize the user experience to maximize retention and engagement Ensure seamless integration between the Datahash platform and other relevant tools and systems Partnerships and Collaboration :Forge strategic partnerships with key players in the industry to enhance the reach and capabilities of the Datahash platform Collaborate with the Partnerships team to leverage partner networks for user acquisition and growth Engage with external stakeholders to stay abreast of industry trends and best practices Success Criteria :Achievement of user acquisition, activation, retention, and expansion targets as outlined in the PLG plan Increase in customer lifetime value and reduction in churn rates Positive feedback from users regarding the onboarding process and overall user experience Successful implementation of new features and improvements based on user feedback Requirement sShould have 8-10 years of working experience Proven track record of success in driving product-led growth strategies in a SaaS or technology-driven environment Bachelors degree in marketing, Business Administration, or related field; MBA preferred Strong leadership skills with experience in managing cross-functional teams Familiarity with customer data platforms, marketing automation tools, and ad channel accounts Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making Deep understanding of digital marketing principles and techniques, particularly in the areas of user acquisition, activation, retention, and expansion Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders Knowledge of industry trends and best practices, particularly in the areas of first-party data and third-party cookie deprecation Benefit s Work From Anywhere: Your office can be anywhere you like Seriously, anywhere Your Hours, Your Call: Work early bird hours or burn the midnight oil Get in on the Action: ESOPYeah, you get a piece of the pie too Health is Wealth: We've got you and your family covered, health-wise Cool Vibes Only: Our work culture is as awesome as your favorite hangout spot

1. Develop, implement and manage our social media strategy 2. Define most important social media KPIs 3. Manage and oversee social media content 4. Measure the success of every social media campaign 5. Stay up to date with the latest social media best practices and technologies 6. Use social media marketing tools 7. Attend educational conferences 8. Work with copywriters and designers to ensure content is informative and appealing 9. Collaborate with Marketing, Sales and Product Development teams 10. Monitor SEO and user engagement and suggest content optimization

We are seeking a dynamic and strategic Events Head to lead our event initiatives across both B2B and B2C segments, with a strong focus on college connect programs, hackathons, and product-led event marketing. This role demands a visionary leader who can seamlessly manage offline and online events, drive user acquisition, and collaborate with vendors and hosts to deliver impactful experiences. Key Responsibilities: Strategize and Execute Events: Lead planning and execution of offline and online events, including hackathons, college connect programs, and product-led marketing campaigns. Develop and manage event calendars aligned with business goals. B2B & B2C Engagement: Build and nurture relationships with college institutions, student communities, and corporate partners. Design events that cater to both student audiences (B2C) and business stakeholders (B2B). Vendor & Host Management: Identify, onboard, and manage event vendors, hosts, and logistics partners. Ensure high-quality execution and adherence to brand standards. Marketing & Promotion: Collaborate with the online marketing team to promote events across digital channels. Drive user acquisition through targeted campaigns and event-based funnels. Innovation & Product-Led Strategy: Integrate product features and launches into event formats to enhance engagement. Leverage data and feedback to optimize event performance and ROI. Budgeting & Reporting: Own event budgets, negotiate contracts, and ensure cost-effective execution. Track KPIs and prepare post-event reports for stakeholders. Qualifications: 5+ years of experience in event management, preferably in tech, education, or startup ecosystems. Proven track record in hosting large-scale events, hackathons, and college outreach programs. Strong understanding of online marketing, user acquisition, and product-led growth strategies. Excellent communication, negotiation, and leadership skills. Ability to thrive in a fast-paced, cross-functional environment. Preferred Skills: Experience with event tech platforms and CRM tools. Familiarity with student engagement strategies and campus ambassador programs. Creative mindset with a passion for building memorable experiences.

Responsibilities: Create Campaign Strategies and monitor the execution to achieve the brand objective Objective Identification and delivery via curating the best digital strategy Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads Handling social pages of Instagram, Facebook, LinkedIn, etc. Develop, implement and manage a brand's social media strategy on a monthly basis. Define the most important social media KPIs. In-depth knowledge of paid marketing and daily implementation, reporting, and running of paid marketing on all social platforms. Measure the success of every social media campaign, as per required metrics Stay up to date with the latest social media best practices and updates Work with copywriters and designers to ensure content is informative and appealing or has relevant writing capability. Monitor SEO and user engagement and suggest content optimization. Communicate with industry professionals and influencers to create a strong network via social media. Provide constructive feedback to the team and train them to achieve desired results.Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads, Handling social pages of Instagram, Facebook, LinkedIn, etc.

Job Description. We are looking for a driven and innovative Growth Manager to help scale kPaisa’s user base and revenue across various product offerings such as digital gold, mutual funds, loans, and fixed deposits. In this role, you’ll analyze data, design growth strategies, and implement campaigns to accelerate user acquisition, retention, and engagement.. Roles And Responsibilites. Develop and execute data-driven growth strategies across multiple channels (digital marketing, partnerships, referrals, etc.).. Collaborate with marketing, product, and sales teams to design and execute campaigns aimed at driving user growth.. Analyze user behavior, conversion funnels, and key metrics to identify opportunities for growth.. Lead A/B testing and optimize growth experiments to continuously improve campaign performance.. Monitor key KPIs, including user retention, lifetime value, and engagement rates, to ensure sustainable growth.. Provide insights and reports to leadership on the effectiveness of growth initiatives and suggest areas of improvement.. Skills Required. 2–5 years of experience in growth marketing, user acquisition, or product growth roles, preferably in fintech or BFSI.. Strong analytical skills with the ability to use data to drive decision-making.. Hands-on experience with growth tools, A/B testing, and optimization techniques.. Knowledge of various marketing channels (performance marketing, social media, email campaigns, etc.).. Experience in CRM tools, analytics tools (Google Analytics, Mixpanel), and other growth-oriented platforms.. Experience in CRM tools, analytics tools (Google Analytics, Mixpanel), and other growth-oriented platforms.. A passion for experimentation, testing new ideas, and optimizing results.. What we have to offer. Flexible work hours. First hand fintech development opportunity. Meritocracy driven, candid startup culture. Show more Show less

: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team :- Lending We are an end-to-end tech enabled credit platform providing seamless credit access to customers. Our capabilities extend from fully digitized customer on boarding, seamless in-app to real times offers for We partner with financial institutions and leverage the insights we gather through our ecosystem design and offer innovative and customized financial products to our consumers and merchants. Personal loansWe offer 24x7x365 small ticket cash out loans, especially targeted towards ‘new to credit’ borrower, fulfilling their instant fund requirements and discretionary spends, About Role We are looking for a highly driven and analytical Growth Manager to lead user and value growth initiatives for our Personal Loan category, with a key focus on the Bureau userbase. The role involves deep collaboration with central teams, product, and marketing to unlock growth levers, drive funnel conversions, and optimize user lifecycle performance. Roles& Responsibilities : 1. Strategize and drive user acquisition and value growth, with a sharp focus on bureau-based cohorts. 2. Develop and execute innovative growth strategies aligned with business goals to increase PL penetration across digital and offline channels. 3. Collaborate with central and cross-functional teams to improve funnel conversion, optimize journeys, and drive retention initiatives. 4. Identify key user behavior trends and demand triggers to shape personalized offerings and experiences. 5. Design and execute targeted campaigns for acquisition, reactivation, and cross-sell within relevant user cohorts. 6. Continuously analyze performance metrics, campaign ROIs, and KPIs to optimize growth strategies. 7. Own end-to-end campaign execution, tracking, reporting, and insights generation. Superpowers that will help you succeed in this role: 2-3 yearsofexperienceinLoans Business or relevant experience in the consumerinternetindustryinsimilarrolesacrossGrowthand Category management. Extremely adept at stakeholder management MBAfromTier1Businessschoolpreferred Highdegreeofownershipintakingthingstocompletion Mustbedatadrivenwithstrongproblemsolvingandanalyticalskills Abilitytomultitaskandworkondiverserangeofrequirements Excellentcommunicationskillswithabilitytohandlecomplexnegotiations Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story! Location - Bangalore, Karnataka,Noida, Uttar Pradesh

Job Title: Digital Marketing Assistant Manager / Manager Venture: Medical Weight Loss Department: Ketto New Business Ventures About Ketto New Business Ventures: Ketto New Business Ventures is the innovation-driven arm of Ketto, Indias leading medical crowdfunding platform. We focus on incubating and scaling new ventures where Ketto plays the role of a seed investor, aiming to solve pressing healthcare challenges through innovative solutions. About the Role: We are looking for a skilled and experienced Assistant Manager / Manager Digital Marketing to join our upcoming Medical Weight Loss Venture . The ideal candidate will have 35 years of experience in digital marketing within healthcare, health-tech, or weight loss domains, with a strong ability to drive impactful campaigns and deliver measurable results. Key Responsibilities: Develop and execute digital marketing strategies to increase brand awareness and generate leads. Manage end-to-end digital campaigns across channels such as email, social media, Google, Facebook, and display advertising. Track and optimize campaign performance using data and analytics. Collaborate with content, design, and product teams to deliver engaging digital experiences. Provide performance reports and actionable insights using tools like Google Data Studio or Tableau. Stay up-to-date with the latest digital trends, tools, and best practices. Qualifications & Skills: 24 years of hands-on experience in digital marketing. Expertise in running and optimizing Facebook Ads, Google Ads, and App Campaigns. Experience with user acquisition, retargeting, and funnel optimization. Strong analytical skills with the ability to interpret campaign data and performance metrics. Proficiency in Excel; familiarity with Data Studio or Tableau is a plus. Working knowledge of SEO and SEM implementation. Experience with attribution tools like Appsflyer. Strong communication, collaboration, and project management skills. Self-motivated, detail-oriented, and results-driven.

This role demands a dynamic marketing leader with a strong focus on performance and growth, driving customer acquisition, engagement, and retention for our product. Key Responsibilities: Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention. Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences. Work closely with product teams to integrate marketing initiatives into the product roadmap. Performance Marketing Execution: Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms. Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement. Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI. Data-Driven Decision Making: Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization. Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics. Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates. User Engagement & Retention: End-to-end ownership of the funnel and optimization of the same in alignment with business objectives. Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty. Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement. Collaboration and Leadership Reporting: Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives. Take end responsibility for cadences and metrics reporting as well as business team liaison. Scaling the Product: Focus on rapidly scaling the product's user base through targeted and high-impact marketing strategies. Identify new opportunities for growth, including regional expansion and partnerships. Preferred Skills & Qualifications: Minimum 4-5 years of experience in performance marketing , preferably in a high-growth tech environment or consumer-focused mobile app. Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses. Experience with digital marketing platforms and concepts (E.g., Google Ads, Facebook Ads, Instagram). Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.) . Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO) . Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing. MBA or equivalent from a top-tier business school (preferred) . Strong analytical mindset with a focus on measurable results and data-driven decision-making. Creative problem-solver who can think outside the box to find new marketing opportunities. Excellent communication and leadership skills with the ability to collaborate with diverse teams. Results-oriented with a passion for scaling businesses and achieving ambitious growth targets.

Growth Marketing Manager - Technology / SaaS Product - 4+ Years Gurgaon Location: Gurgaon We are looking for a Growth Marketing Manager who can drive measurable customer acquisition and revenue growth through a data-driven, experimentation-led approach. This is a high-impact role that requires creativity, analytical skills, and a deep understanding of digital marketing channels and strategies. Your Employer: We are a sales-tech startup using AI to drive sales growth and eliminate inefficiencies in consumer goods companies. Operating in 16+ countries, our mission is to enhance sales team performance through advanced, data-driven tools. Responsibilities: The role focuses on developing and optimizing digital customer acquisition strategies across various channels. It involves improving conversion rates through A/B testing and website performance enhancements. Analyzing performance data and customer insights is key to driving growth initiatives. Collaboration with content teams ensures the creation of engaging, targeted content. User research supports informed marketing and product strategies. The position requires cross-functional teamwork, continuous experimentation, and regular reporting on campaign and KPI performance. Requirements: Demonstrated experience in growth marketing, ideally within a B2B SaaS environment. Proficient in leveraging marketing platforms such as Google Analytics, CRM systems, marketing automation tools, and A/B testing solutions. Strong analytical capabilities with a proven ability to translate data into strategic, actionable insights. Excellent communication, collaboration, and interpersonal skills to work effectively across teams. Creative, results-oriented mindset with a strong foundation in data-driven decision-making. Compensation & Benefits: Work alongside top professionals and industry experts in a high-impact, mission-driven environment to help build a global company. Create meaningful value for customers while engaging with global brands and CXOs to deliver the future of sales. Unlock wealth creation opportunities through an attractive ESOP plan tailored for high-performing individuals. Reach us: If you think this role aligns with your career, kindly write to me at parul.arora@crescendogroup.in with your updated CV for a confidential discussion. Disclaimer : Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. Note : We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back. Profile Keywords - Growth Marketing, Google Analytics, Marketing Automation, A/B testing.

Responsibilities: Handle meta and google ads and grow sales through our D2C website. Develop growth strategies using performance marketing techniques. Website optimization & user experience. Marketplace marketing and account handling.

Responsibilities: * Develop & execute growth strategies * Optimize campaigns for maximum ROI * Analyze performance metrics * Collaborate with cross-functional teams on UA initiatives * Manage paid marketing campaigns Sports for women Assistive technologies Accessible workspace Flexi working Work from home Performance bonus Retention bonus Referral bonus Women mentorship program Capability building program

3+ years of experience in data science roles, working with tabular data in large-scale projects. Experience in feature engineering and working with methods such as XGBoost, LightGBM, factorization machines , and similar algorithms. Experience in adtech or fintech industries is a plus. Familiarity with clickstream data, predictive modeling for user engagement, or bidding optimization is highly advantageous. MS or PhD in mathematics, computer science, physics, statistics, electrical engineering, or a related field. Proficiency in Python (3.9+), with experience in scientific computing and machine learning tools (e.g., NumPy, Pandas, SciPy, scikit-learn, matplotlib, etc.). Familiarity with deep learning frameworks (such as TensorFlow or PyTorch) is a plus. Strong expertise in applied statistical methods, A/B testing frameworks, advanced experiment design, and interpreting complex experimental results. Experience querying and processing data using SQL and working with distributed data storage solutions (e.g., AWS Redshift, Snowflake, BigQuery, Athena, Presto, MinIO, etc.). Experience in budget allocation optimization, lookalike modeling, LTV prediction, or churn analysis is a plus. Ability to manage multiple projects, prioritize tasks effectively, and maintain a structured approach to complex problem-solving. Excellent communication and collaboration skills to work effectively with both technical and business teams.

An SEO Executive job description typically involves developing and implementing strategies to improve a website's visibility and organic traffic on search engines, including keyword research, on-page optimization, and link building. Key Responsibilities: SEO Strategy Development and Execution: Develop and implement effective SEO strategies to improve website rankings and drive organic traffic. Conduct keyword research and analysis to identify relevant keywords and phrases. Optimize website content and structure for search engines. Implement on-page SEO techniques, such as optimizing meta descriptions, titles, and headings. Develop and implement link-building strategies to increase website authority and visibility. Website Audits and Analysis: Perform regular website audits to identify technical issues and areas for improvement. Monitor and analyze website traffic and user behavior using analytics tools (e.g., Google Analytics). Track SEO performance metrics and identify areas for optimization. Content Strategy and Creation: Work with content teams to develop SEO-friendly content strategies. Provide guidance and support to content creators on SEO best practices. Collaboration and Communication: Collaborate with web development and marketing teams to ensure SEO best practices are implemented. Communicate SEO strategies and results to stakeholders. Staying Updated: Stay up-to-date with the latest SEO trends and best practices. Continuously learn and adapt to changes in search engine algorithms. Skills and Qualifications: Strong analytical skills: Ability to analyze data and identify trends. Excellent communication skills: Ability to communicate SEO strategies and results effectively. Knowledge of SEO tools and techniques: Familiarity with tools like Google Analytics, Google Search Console, and other SEO tools. Understanding of search engine algorithms: Knowledge of how search engines work and how to optimize websites for them. Experience with content creation and optimization: Ability to create and optimize content for search engines. Experience with link building: Knowledge of effective link-building strategies. Bachelor's degree in a related field (e.g., marketing, communications) is often preferred . As an ASO Executive, you will be responsible for optimizing mobile app visibility and performance in app stores through keyword research, listing optimization, and data analysis to drive organic downloads and user engagement. Here's a more detailed breakdown of the role: Keyword Research and Strategy: Conduct thorough keyword research to identify relevant and high-performing keywords for app listings. Develop and implement ASO strategies based on keyword analysis and competitor research. Continuously update keywords and ASO strategies based on trends, seasonality, and competitor actions. App Store Listing Optimization: Optimize app titles, descriptions, and metadata using relevant keywords. Collaborate with design teams to create visually appealing and engaging app store creatives. Ensure app listings are optimized for different languages and regions. Data Analysis and Reporting: Monitor and track app store rankings, downloads, and other key metrics. Analyze app performance data to identify areas for improvement and optimize ASO efforts. Provide regular performance reports and insights to stakeholders. Competitor Analysis: Conduct regular competitor analysis to identify best practices and opportunities for improvement. Stay up-to-date on industry trends and best practices in ASO. Collaboration: Collaborate with product, marketing, and design teams to ensure ASO efforts align with overall business goals. Work with data analytics teams to establish user journey funnels. Tools and Technologies: Familiarity with ASO tools and platforms (e.g., AppTweak, AppAnnie, App Radar). Experience with data analysis and reporting tools. Skills and Qualifications: Strong analytical and problem-solving skills. Excellent communication and collaboration skills. Experience with keyword research and ASO strategies. Familiarity with app store optimization best practices. Ability to work independently and as part of a team. Strong understanding of mobile user acquisition and marketing. Proficiency in data analysis and reporting tools. Experience with ASO tools and platforms (e.g., AppTweak, AppAnnie, App Radar). Good understanding of SEO principles.

We are looking for candidates with experience in functions such as manufacturing, procurement, R&D, production, vendor management, supply chain management, sales, merchandising, distribution, etc. Must have a desire to participate in change and appreciate a dynamic environment with rapidly changing priorities. Candidates with 2+ years of experience in industries such as electrical, electronics, civil, mechanical, biotech, production, medical, footwear, chemical, textile, pulp and paper, food technology, automobile, sports, cosmetics, construction and any other. Job Responsibilities: User Acquisition: Drive user traffic by driving content SEO, onboard sellers to achieve planned targets Business Development: Ensure best brands, SMEs, vendors, suppliers from across the country are onboarded on marketplace Competitive Quality Catalogs: Drive to acquire good quality catalogs with accurate product prices & specifications, high quality images and hottest seller products Matchmaking: Ensure best quality categorization to achieve best quality matchmaking between buyer and seller Customer Experience: Capture and resolve customer pain points. Create solutions and liaison with various cross functional teams to resolve customer pain points Operational Efficiency: Work across operations, part time associates, cross functional teams, product management department to ensure a smooth and fast functioning to achieve targets in given time period Engagement: Working with the customer acquisition and engagement team to define a charter for engagement to improve monetization Candidate Attributes: Should be an effective communicator with ability to persuade/ negotiate with different team/stakeholders Should be a strong team leader & capable of handling large teams Establish and foster strong working relationships with multiple stakeholders & proven experience leading cross-functional projects Strong numerical and analytical aptitude & experience of using customer data to identify and prioritize opportunities Good communication skills Analytical data driven detail-oriented approach Perfect opportunity for highly motivated and dynamic candidates looking to move into online ecommerce industry Experience Range: 2 - 5 years Educational Qualifications: B.Tech/B.E Location: Noida Sector 135 (Work from Office)

Customer Acquisition (Paid Media) Plan, execute, and optimize campaigns across platforms like Meta (Facebook/Instagram), Google (Search, Shopping, Display, YouTube), and other relevant channels. Continuously test creatives, audiences, and funnel strategies to reduce CAC and drive ROAS. Manage budgets, bidding strategies, and media planning with performance targets in mind. Customer Retention & CRM Own the CRM calendar, creating lifecycle campaigns via email, SMS, and push notifications. Set up and optimize marketing automation journeys using platforms like Klaviyo, WebEngage, or similar. Leverage customer data for segmentation, personalization, and increasing CLTV. Shopify & Conversion Optimization Work with the Shopify site for campaign landing page creation, product optimization, and promotional flows. Collaborate with developers/designers to improve site experience and funnel efficiency. Monitor and analyze user behaviour using tools like GA4, Hotjar, and Shopify Analytics.

Develop and implement effective strategies for ASO to increase app visibility and ranking on app stores (Apple App Store, Google Play Store, etc.) Conduct thorough keyword research to identify and utilize relevant, high-traffic search terms for app listings Collaborate with designers and developers to optimize app screenshots, videos, and promotional graphics to enhance conversion rates Write and manage compelling app descriptions, titles, and subtitles that align with ASO best practices Perform A/B testing on app store listings, including icons, screenshots, and text elements, to maximize performance and improve user acquisition Monitor and analyze key performance indicators (KPIs) such as download rates, keyword ranking, user ratings, and conversion metrics Stay updated with the latest trends and changes in app store algorithms and ASO best practices to ensure continual optimization Work closely with marketing, product, and analytics teams to ensure cohesive app launch strategies and post-launch optimizations Proficiency in keyword research and app performance analysisExcellent written and verbal communication skillsAbility to work collaboratively in a fast-paced environment and manage multiple projects simultaneously Basic understanding of SEO and how it relates to ASO Experience in mobile marketing or user acquisition

Growth Management -Deputy General Manager - Offline About Us Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the role: We are looking for a highly analytical and execution-focused Business Growth Manager to drive merchant engagement, retention, and monetization across the Paytm for Business app. This person will play a critical role in improving merchant lifecycle journeys, optimizing in-app funnels, and driving revenue through data-driven strategies and growth experiments. Roles & Responsibilities Own the growth charter for the category and work closely with central teams to strategize and coordinate the executions of such campaigns. Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app Identify demand levers by thoroughly understanding consumer behavior and building offerings around it Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation Work closely with management to share funnel conversion improvement ideas, feedback & present results. Measure and report the performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets, and competitors’ activities Identify funnel issues and collaborate with internal teams to resolve them Define user acquisition and user retention strategy Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics Competency GTM Strategy Category Management Negotiation Offline, CLM Marketing & Performance Marketing P&L Ownership Product Strategy Advance Excel Superpowers/ Skills that will help you succeed in this role: 6-8 yearsofrelevantexperienceinConsumerinternetindustryinsimilarrolesacrossGrowthand Category Experience is building category from the nascent stage is a plus point Extremely adept at stakeholder management Requirement: -Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar -Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions -Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel -Analyse and report on campaign performance metrics, using marketing analytics tools -Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Why Join us Bragging rights to be behind the largest fintech lending play in India A fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Job Title: New User Acquisition & Growth Manager Job Location: Bangalore Job Type: Full-Time Experience: 4-5 years About the Role: We are seeking a strategic and results-driven User Acquisition & Growth Manager to join our dynamic marketing team who can lead and execute data-driven initiatives to drive customer acquisition. The ideal candidate must have a strong analytical mindset, creative problem-solving skills, and 4-5 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile apps. You will work cross-functionally with product, marketing, business, and analytics teams to identify growth opportunities and optimise the new user journey. Key Responsibilities: User Acquisition (Installs): Design, execute, and optimise user acquisition campaigns, primarily focused on driving app installs. Lead A/B testing and conversion optimisation efforts across marketing channels, landing pages, and user flows. Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influencer marketing, partnerships) to increase app installs and engagement. Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI. Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking. A/B test campaigns and creatives to maximise conversion rates and overall effectiveness. Collaborate with third-party agencies and internal teams to expand reach and maximise user growth. Business Growth: Design and implement growth strategies across the funnel (acquisition, activation, retention) Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention Build models to forecast user growth, CAC, LTV, and ROI across various channels Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution. Support targeting, segmentation, and personalisation efforts through customer insights. Provide actionable recommendations to drive improvements in conversion rates, user engagement Collaboration & Reporting: Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns. Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health. Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results. Requirements: MBA from a Top-Tier college preferred, Business, Communications, marketing or a related field. 5-7 years of experience in user acquisition for mobile applications, with a proven track record of driving installs and engagement. Ability and experience to manage large budgets monthly Strong experience in digital marketing channels, including social media (Facebook, Instagram, etc.), Google Ads, and programmatic advertising. Hands-on Experience & Strong Knowledge of ACi, ACe, Demand Gen, Advantage+, programmatic campaigns Deep understanding and knowledge of R&F, Video, Partnership Ads, VAC campaigns Knowledge of mobile app tracking, attribution models, and analytics tools (e.g., Google Analytics, Firebase, Branch, AppsFlyer). Proven ability to manage campaigns from strategy development to execution and performance analysis. Strong Excel skills and proficiency with data analysis. Familiarity with SEO, content marketing, and influencer marketing is a plus. Strong project management skills with the ability to prioritise and manage multiple campaigns. Ability to translate complex data into clear business insights and recommendations What We Offer: Opportunities for career growth and development. Collaborative work environment with a focus on innovation. Access to the latest marketing tools and technologies. If you're passionate about driving user acquisition, digital marketing, and creating a strong online brand presence, wed love to hear from you! Apply today and become a key player in our marketing team. CTC: Manager: 22 LPA Senior Manager: 24 LPA

Job Title : Performance Marketing Associate Company: Badho Technologies Pvt Ltd Location: Gurgaon (Onsite) Employment Type: Full-Time Experience: 1+ years of experience in performance marketing In - Meta Ads, WhatsApp Marketing, Email Marketing, etc for - app installs, order generation, lead generation, etc About Badho: Badho is a fast-growing B2B technology platform that helps FMCG brands connect directly with retailers/wholesalers and distributors. We enable brands to launch new territories, run loyalty programs, market products, and drive direct orders from retailers/wholesalers. With a strong focus on digitizing and simplifying the supply chain, Badho empowers distributors by providing a seamless ordering experience, attractive reward programs, and business growth opportunities. About the Role : We are looking for a driven and detail-oriented Performance Marketing Associate to join our team in Gurgaon. This role will focus on executing performance marketing campaigns across Meta Ads, Google Ads, as well as managing WhatsApp marketing for order generation, lead generation, awareness, and conversions in the FMCG B2B space. Key Responsibilities : Plan, launch, and optimize lead generation and awareness campaigns via Meta Ads, Google Ads, WhatsApp Marketing, and Email Marketing Set up and manage conversion-focused ad campaigns, track performance, and report on key metrics Execute and manage WhatsApp marketing campaigns for communication, engagement, conversion, and retention Work closely with sales and operations teams to align marketing efforts with business goals Create ad copies, landing page briefs, and messaging tailored to wholesalers and distributors in the FMCG industry Continuously analyze performance data and suggest improvements to increase ROI Requirements : Prior experience in digital marketing, especially in performance marketing or WhatsApp campaign management Hands-on experience with Meta Ads Manager and the Google Ads platform Familiarity with WhatsApp Business API or relevant tools like Interakt, Zoko, etc., is a plus Strong analytical and communication skills Understanding of the FMCG wholesale or distribution ecosystem is preferred Ability to work onsite from our Gurgaon office Preferred Qualifications : Bachelor's degree in Marketing, Business, or related field What We Offer : A fast-paced, collaborative environment Opportunity to learn and grow in performance marketing and B2B digital strategy Hands-on experience with real campaign management and tools Mentorship and growth opportunities within the team

Job Title: New User Acquisition & Growth Manager Job Location: Bangalore Job Type: Full-Time Experience: 4-5 years Key Responsibilities: User Acquisition (Installs): Design, execute, and optimist user acquisition campaigns, primarily focused on driving app installs. Lead A/B testing and conversion optimization efforts across marketing channels, landing pages, and user flows. Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influence marketing, partnerships) to increase app installs and engagement. Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI. Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking. A/B test campaigns and creatives to maximize conversion rates and overall effectiveness. Collaborate with third-party agencies and internal teams to expand reach and maximize user growth. Business Growth: Design and implement growth strategies across the funnel (acquisition, activation, retention) Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention Build models to forecast user growth, CAC, LTV, and ROI across various channels Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution. Support targeting, segmentation, and personification efforts through customer insights. Provide actionable recommendations to drive improvements in conversion rates, user engagement Collaboration & Reporting: Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns. Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health. Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results. Requirements: MBA from a Top-Tier college preferred, Business, Communications, marketing or a related field. 5-7 years of experience in user acquisition for mobile applications, with a proven track record of driving installs and engagement. Strong experience in digital marketing channels, including social media (Facebook, Instagram, etc.), Google Ads, and programmatic advertising. Familiarity with SEO, content marketing, and influence marketing is a plus ****** Candidate Should tier 1 collage ****** Candidate Should be comfortable to relocate Bangalore location ****** Candidate Should have experience in Digital Marketing Manager ****** Notice periods Should be 0-60 Days ****** Only Internet or Fashion Industry Company Can apply ****** Candidate Pass out Years should 2019-2021 ****** We do have opening for manager also pass out years 2022-2024 KINDLY PLEASE GO THROUGH THE JD AFTER THAT APPLY ..............................

Responsibilities: * Manage paid marketing campaigns across Google Ads, Meta & LinkedIn * Collaborate with cross-functional teams for user acquisition strategies * Optimize performance through data analysis and experimentation

TLDR Mandatory requirement: 1. Only people from Swiggy, Blinkit, Zepto, Zomato, Instamart, Country Delight, BigBasket, JioMart Grocery, Flipkart Minutes, Amazon Tez/Now, Dunzo etc can apply. PLEASE do not apply if you are not from a similar startup 2. Experience of Growth mandatory - You would be setting up the Q-Com vertical for the retail giant 3. Experience in Marketing is mandatory. 4. Preference to people in and from Kolkata . Other location is Bangalore . 5. MBA Mandatory & from a Tier 1 Campus Detail requirements given below - Are you a dynamic and results-driven leader with a passion for scaling businesses in the digital commerce space? We are seeking an eCommerce - Growth & Marketing Lead to join a profitable quick commerce platform within a well-established retail group. This is a high-impact role driving aggressive growth and market expansion for a key business unit. What You'll Do: - Acquisition Focused: Develop and execute aggressive growth and market expansion strategies, particularly for new city launches and scaling existing ones from a small base. Plan and execute impactful marketing initiatives across both digital (performance marketing, paid media, SEO/SEM for traffic, CRM) and offline/BTL channels to drive customer acquisition. Customize product assortments to match market-specific demands. - Retention Focused: Implement personalized customer engagement and communication strategies to improve retention and Lifetime Value (LTV). Strengthen brand awareness through effective marketing, including offline activities. Collaborate cross-functionally with Data, Product, and Creative teams. - Conversion Focused: Monitor and analyze campaign performance, making data-driven decisions. Own or significantly influence P&L for the growth function, optimizing marketing budget allocation for maximum ROI. Establish, track, and report on key growth metrics (Traffic, Sales, CAC, LTV, Conversion Rates, AOV, etc.). Take full ownership of driving platform traffic and increasing order volumes, aiming for ambitious targets. What We're Looking For (Critical Qualifications & Experience): - Industry Experience (MUST-HAVE - Highest Priority): Direct and RECENT experience in a significant GROWTH LEADERSHIP role (e.g., Growth Manager, City/Regional Lead, Expansion Manager) at a known QUICK COMMERCE platform (e.g., Swiggy Instamart, Zepto, Blinkit). Strong experience in E-grocery (e.g., BigBasket, JioMart Grocery) or highly relevant D2C essentials will also be considered. - Market Expansion & Launch Expertise (CRITICALLY IMPORTANT): Proven, quantifiable success in launching and rapidly scaling quick commerce or e-grocery operations in new cities/markets (0 to 1 growth). - P&L Influence/Ownership & Metrics Driven (MUST-HAVE): Clear evidence of managing or significantly influencing a P&L. Strong track record of owning and achieving targets for key e-commerce growth metrics (Orders, GMV, AOV, CAC, LTV, Conversion Rates, Traffic, Retention). - Holistic Growth Levers Mastery (MUST-HAVE): Demonstrated experience in using a comprehensive set of growth levers: Marketing (Digital - Performance Marketing, Paid Media, SEO/SEM, CRM tools; AND Offline/BTL), Category Influence (assortment planning, pricing strategies), and Operational Acumen (understanding of store operations, last-mile logistics impact). - Educational Pedigree & Experience Quantum (Highly Preferred): MBA from a Tier 1 institution (e.g., IIMs A/B/C/L/K/I, FMS, XLRI, ISB, SPJIMR, MDI). Ideally, 2-3 years of impactful, hands-on experience POST-MBA. - Location Context (Significant Advantage): Direct experience managing and driving growth in Kolkata or similar Eastern Indian markets within Q-Commerce, e-grocery, or highly relevant e-commerce. - Leadership & Traits (MUST-HAVE): Proven experience leading and motivating teams. A self-starter, problem-solver with a "roll-up-your-sleeves" attitude, capable of building initiatives from scratch and taking full ownership in a high-pressure, fast-paced environment. Excellent analytical, project management, communication, and stakeholder management skills. Creative mindset to design innovative marketing and growth strategies. If you are a 0 to 1 thinker and operator ready to drive high-impact growth, we encourage you to apply!

Job Description Were looking for a Performance Marketing Manager to lead and scale all paid campaigns for Quicoo , a bold new super app launching across Rideshare and Courier verticals in Australia. This is a remote full-time role (India-based) where you’ll take full ownership of paid user acquisition , optimize campaign ROIs , and drive installs, leads, and conversions across Meta, Google, and app platforms. You’ll work directly with a fast-moving team focused on results, not fluff. Key Responsibilities: Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and UAC (App campaigns). Drive customer installs, driver signups, and business leads through strategic ad funnels. Optimize CPI, CPL, CAC, CTR, CPM, ROAS using data-driven experimentation and daily campaign insights. Build custom audiences, retargeting flows, and A/B tests across creative formats and platforms. Work with the creative/content team to produce high-performing visuals and copy. Track and report on campaign performance through dashboards and marketing audit scorecards. Own and manage the entire paid growth engine from top-of-funnel traffic to bottom-line results. Required Skills: 3–6 years of experience in performance marketing , preferably in B2C, mobile-first businesses. Proven expertise in Meta Ads, Google Ads, and App Install Campaigns (UAC) . Deep understanding of marketing KPIs: CAC, LTV, CTR, CPM, CPI, CPL, ROAS . Hands-on experience using GA4, Firebase, Mixpanel , or equivalent tools. Familiarity with UTM tracking, attribution tools (Branch, AppsFlyer), and funnel performance audits . Ability to work independently, meet weekly goals, and iterate based on data insights. Preferred Qualifications: Graduate in any discipline (Marketing, Business, or Communications preferred) MBA/PGDM in Marketing or Digital Marketing is a plus (not mandatory) Prior experience in rideshare, courier, mobility, or on-demand tech products is a strong bonus Perks: 100% remote role – work from anywhere in India Competitive monthly compensation Direct ownership of growth performance and outcomes Freedom to test, fail, and scale fast Be part of a global team launching in real cities with real-world impact

Position Summary: We are looking for Associate Product Managers/Product Managers to own, ship & run mobile games at rocket speed Its a fast-paced, high-adrenaline job, with plenty to learn and build If you enjoy crunching numbers, are never satisfied with the products around you, and have always wanted to build things your way, youll love this job. The Role You will build games from scratch, and manage them over their life cycle. This is a hands-on leadership role that includes end-to-end ownership of the product road map, writing game/feature specs, analyzing key performance metrics and driving business results. What were looking for Quite simply, were looking for smart, creative product people who can drive results quickly, at high quality We care most about impeccable analytical skills, solid business judgment, ability to prioritize ruthlessly, and willingness to get your hands dirty It would help if you had an appreciation for the finer details of product design & usability It would really help if you had prior experience with web/mobile consumer products, user acquisition, growth strategy It would really, really help if you demonstrated product leadership in the past

We are seeking a dynamic Assistant Category Manager to join our Category Management team. In this role ,you will plan, execute, and own category content, driving the growth and performance of specific product categories. You will talk to and understand buyer and seller insights, helping drive matchmaking between the two to enhance platform engagement. By leveraging data-driven strategies, you will analyze data to plan category specs, pricing, churn reduction, platform traffic, and lead scalability, while driving the innovation agenda to make IndiaMart the go-to platform for B2B transactions. Roles and Responsibilities Plan, execute, and own category content to ensure product listings are accurate, SEO-optimized, and appealing to buyers. Business Development: Ensure best brands, SMEs, vendors, suppliers from across the country are onboarded on marketplace Competitive Quality Catalogs: Drive to acquire good quality catalogs with accurate product prices & specifications, high quality images and hottest seller products Operational Efficiency: Work across operations, part time associates, cross functional teams, product management department to ensure smooth and fast functioning to achieve targets in given time period Develop and maintain a comprehensive category map for different product categories, ensuring clarity and ease of navigation for users Contribute to ideation towards making category pages ideal for both buyers and sellers, such as adding dynamic filters or personalized content Desired Candidate Profile Education qualification - B.Tech Good communication skills Analytical data driven detail-oriented approach Perfect opportunity for highly motivated and dynamic candidates looking to move into online ecommerce industry Key Skills Required Should be an effective communicator with ability to persuade/ negotiate with different team/stakeholders Should be a strong team leader & capable of handling large teams Establish and foster strong working relationships with multiple stakeholders & proven experience leading cross-functional projects Strong numerical and analytical aptitude & experience of using customer data to identify and prioritize opportunities