Graphic Designer

Key Roles & Responsibilities

Brand & Visual Identity

• Maintain and evolve the Chai Nagri visual language across sub-brands like 

  The Healthy Wave

  , 

  House of Kulcha

  , and 

  Chai Nagri Creations

• Ensure brand consistency in typeface, color palettes, layouts, and tone across all visual touchpoints

Social Media Creatives

• Design engaging and trendy content for 

  Instagram, Facebook, LinkedIn & WhatsApp Marketing

• Create reels thumbnails, stories, carousels, and festival/event-based campaigns
• Collaborate with content writers for captions and post planning

Packaging & Product Design

• Design packaging for 

  retail tea products

  , 

  gifting boxes

  .
• Work on dielines, mockups, and pre-print files for vendors
• Create illustrations and concept art for storytelling packaging

Menu & In-Store Design

• Design café 

  menus (print/digital), tent cards, stickers, danglers, and banners

• Conceptualize 

  event posters

Marketing Collateral & Ads

• Design flyers, brochures, pitch decks for 

  franchise models

  , hiring ads, and investor proposals
• Create visual assets for 

  Meta Ads, Google Ads, GMB

   and offline campaigns
• Develop static & animated creatives for performance marketing campaigns

Photography Direction & Editing

• Guide product and lifestyle shoot aesthetics (angles, background, props)
• Edit photos for 

  e-commerce, Zomato/Swiggy listings, and campaigns

Creative Ideation & Trends

• Research visual trends in F&B, tea brands, and Gen-Z marketing
• Propose new creative formats, campaign ideas, or visual revamps (e.g., seasonal themes or nostalgia designs)

Collaboration & Workflow

• Work with marketing, operations, and product development teams
• Manage multiple design requests with timelines and feedback loops
• Maintain a shared drive of design assets, templates, and brand guidelines