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Global Media Strategist - India

Global Media Strategist - India

Salesforce

8 - 12 years

0 Lacs

karnataka

Posted:1 day ago| Platform: Shine logo

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Skills Required

digital media planning media buying media strategy content syndication email marketing online marketing b2b marketing budget management relationship building stakeholder management vendor management paid social programmatic display review sites performance marketing audience targeting messaging strategy datadriven insights

Work Mode

On-site

Job Type

Full Time

Job Description

As a Global Media Strategist at Salesforce, you will be responsible for managing paid media strategy and delivery for Salesforces Paid Media Campaigns in the India market. Your main focus will be on driving engagement and pipeline growth through high-impact, measurable marketing investments that result in quality pipeline and revenue growth for Salesforce in India. You will work closely with various teams including media agencies, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence to build effective and efficient paid media programs. Based at Salesforces Bangalore office, you will be expected to spend a minimum of 2-3 days per week in the office. Your responsibilities will include digital media planning and buying, developing media briefs, briefing the media agency, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights, innovation, testing and learning, and cross-team collaboration. To excel in this role, you should have at least 8 years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry. You must be adept at managing budgets of various sizes, possess strong media planning experience, and have fluency across paid social, programmatic display, content syndication, review sites, and 3rd party email. Additionally, you should be a strategic thinker with a passion for driving results, adaptable to change, analytical, a problem solver, and have excellent communication and collaboration skills. If you are someone who thrives in a fast-paced environment, can build strong relationships with stakeholders, and is proficient in Salesforce, Google Analytics, Tableau, Excel, and/or Google Sheets, you might be the perfect fit for this role. Experience in managing vendors and media agencies will be an added advantage. If you believe in being a Trailblazer and are looking to make a significant impact in the world of marketing and communications, then this role at Salesforce might be the right opportunity for you.,

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Global Media Strategist - India