7 Messaging Strategy Jobs

As a Revenue Lead at Cult, you will play a strategic and execution-focused role with a vision to unlock the full potential of our fitness products business. Your main responsibility will be to drive deeper penetration, awareness, and consideration among Cult.fit's gym user base. You will be tasked with defining the long-term strategy for product cross-sell and category growth among gym users, developing a phased roadmap, and leading execution across various touchpoints such as fitness centers, app, CRM, and paid channels. Your role will also involve designing and deploying targeted campaigns to improve category awareness and brand salience within the gym user base. In addition, you will work on segmenting the user base to identify high-opportunity cohorts and behavior patterns, building tailored journeys to nurture intent and drive conversions. Collaboration with Gym Operations, Category Managers, Product, and Tech teams will be essential to ensure seamless integration and alignment across different functions. To excel in this role, you should have 6-10 years of experience in growth, business, or category roles in a consumer-facing business, with exposure to customer acquisition and cross-sell challenges at scale. A strong understanding of performance marketing, CRM, and BTL activations, as well as experience in brand communication, awareness campaigns, and messaging strategy, will be crucial. Your data-oriented approach, cross-functional leadership skills, and excellent written and verbal communication abilities will be key to driving success in this role. If you are passionate about empowering individuals towards an active and healthier lifestyle through innovative fitness solutions and have a track record of driving growth and revenue in a consumer-focused environment, we would love to have you join our team as a Revenue Lead at Cult.,

As a Global Media Strategist at Salesforce, you will be responsible for managing paid media strategy and delivery for Salesforces Paid Media Campaigns in the India market. Your main focus will be on driving engagement and pipeline growth through high-impact, measurable marketing investments that result in quality pipeline and revenue growth for Salesforce in India. You will work closely with various teams including media agencies, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence to build effective and efficient paid media programs. Based at Salesforces Bangalore office, you will be expected to spend a minimum of 2-3 days per week in the office. Your responsibilities will include digital media planning and buying, developing media briefs, briefing the media agency, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights, innovation, testing and learning, and cross-team collaboration. To excel in this role, you should have at least 8 years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry. You must be adept at managing budgets of various sizes, possess strong media planning experience, and have fluency across paid social, programmatic display, content syndication, review sites, and 3rd party email. Additionally, you should be a strategic thinker with a passion for driving results, adaptable to change, analytical, a problem solver, and have excellent communication and collaboration skills. If you are someone who thrives in a fast-paced environment, can build strong relationships with stakeholders, and is proficient in Salesforce, Google Analytics, Tableau, Excel, and/or Google Sheets, you might be the perfect fit for this role. Experience in managing vendors and media agencies will be an added advantage. If you believe in being a Trailblazer and are looking to make a significant impact in the world of marketing and communications, then this role at Salesforce might be the right opportunity for you.,

As a Global Media Strategist at Salesforce, you will be responsible for managing the paid media strategy and delivery for Salesforces Paid Media Campaigns in the India market. Your primary focus will be on driving engagement and pipeline growth through high-impact, measurable marketing investments that create quality pipeline and revenue growth for Salesforce in India. You will work collaboratively with various teams including media agencies, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence teams to build effective and efficient paid media programs. Your responsibilities will include digital media planning and buying, developing media briefs, briefing the media agency, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights generation, innovation, testing and learning, as well as cross-team collaboration with key external stakeholders. To excel in this role, you should have at least 8 years of professional experience in performance marketing or digital marketing, preferably in the B2B industry. You should be experienced in managing budgets of varying sizes, have a strong understanding of media planning, fluency across various paid media channels, and possess excellent analytical and problem-solving skills. Additionally, you should be a strong team player with exceptional communication and collaboration skills, proficiency in tools such as Salesforce, Google Analytics, Tableau, Excel, and experience in managing vendors and media agencies. If you are passionate about driving results through demand generation, thrive in a fast-paced environment, and have a strong track record of building relationships with stakeholders, then you might be the perfect fit for this role at Salesforce. Please note that this position is based at Salesforces Bangalore office with an expected in-office time of 2-3 days per week. If you believe in utilizing business as a platform for positive change and are looking to make an impact in the world of marketing and communications, then Salesforce is the right place for you.,

As a Global Media Strategist, you will be responsible for managing paid media strategy and delivery for Salesforce's Paid Media Campaigns in the India market. Your primary focus will be driving engagement and pipeline growth through high-impact, measurable marketing investments that generate quality pipeline and revenue for Salesforce in India. You will work closely with the APAC Global Media Strategy team to support a scalable global paid media model, serving as a regional hub of media expertise, thought leadership, and innovation. Your role will involve collaborating with various teams including media agencies, ad partners, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence teams to develop effective and efficient paid media programs. Key responsibilities include digital media planning and buying, developing strategic paid media briefs for the media agency, briefing the media agency on media plans, overseeing media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, monitoring media delivery and performance tracking, providing insights and performance data through reporting, staying updated on media trends for innovation, and collaborating with key external stakeholders across different teams. To be successful in this role, you should have at least 8 years of professional experience in performance marketing or digital marketing, preferably in the B2B industry. You should be experienced in managing budgets of various sizes, have strong media planning skills, fluency across different digital channels, and the ability to think strategically to drive demand generation. Additionally, you should be adaptable to change, possess strong analytical and problem-solving skills, have a proven track record of building relationships with stakeholders, and be proficient in tools such as Salesforce, Google Analytics, Tableau, Excel, and Google Sheets. Overall, you will play a crucial role in driving the success of Salesforce's paid media campaigns in the India market by leveraging your expertise in media strategy and performance marketing.,

As a Global Media Strategist, you will be responsible for managing the paid media strategy and delivery for Salesforce's Paid Media Campaigns in the India market. Your primary focus will be on driving engagement and pipeline growth through effective and efficient paid media programs. You will work closely with the APAC Global Media Strategy team to support a scalable global paid media model, serving as a regional hub of media expertise, thought leadership, and innovation. In this role, you will be based at Salesforce's Bangalore office with an expected in-office time of a minimum of 2-3 days per week. Your responsibilities will include digital media planning and buying, developing media briefs, media agency briefing and plan approval, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights, innovation, testing and learning, as well as cross-team collaboration. To be successful in this role, you should have at least 8+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry. You should have experience managing budgets of various sizes and possess strong media planning skills across different channels. Additionally, you should be a strategic thinker with a passion for driving results, able to thrive in a fast-paced environment, and have excellent analytical and problem-solving skills. You should also have a proven track record of building strong relationships with stakeholders, excellent organizational and people skills, and proficiency in tools such as Salesforce, Google Analytics, Tableau, Excel, and/or Google Sheets. Experience in managing vendors and media agencies will be beneficial for this role. Overall, as a Global Media Strategist at Salesforce, you will play a crucial role in driving the performance and growth of paid media campaigns in the India market, contributing to the overall success of Salesforce's marketing efforts.,

The Senior Principal Product Marketing Specialist - Digital Collaboration Services Marketing at NTT DATA plays a crucial role in introducing new organizational products or services to the external marketplace. Collaborating with cross-functional teams, you will develop compelling messaging, content, and campaigns to showcase the value of NTT DATA's Digital Collaboration Services portfolio. This portfolio aims to help companies enhance customer and employee experiences through cutting-edge collaboration tools. Your responsibilities include developing marketing plans, creating thought leadership content, and defining the value proposition for the Digital Collaboration Services portfolio. You will also convert technical product positioning into market messages, collateral, and sales tools, ensuring the sales teams are well-equipped to promote the portfolio effectively. It will be your duty to establish product placement within the competitive arena, drive thought leadership initiatives, and articulate the portfolio's value proposition to clients and internal stakeholders. Additionally, you will work on creating various marketing materials such as datasheets, case studies, and product presentations to highlight the unique features and benefits of the portfolio. Your expertise will be crucial in influencing go-to-market programs, driving market positioning activities, and monitoring the success of marketing initiatives through relevant metrics. To excel in this role, you must possess advanced leadership and collaboration skills, exceptional business acumen, and the ability to think strategically. Strong communication skills, project management experience, and a deep understanding of product marketing methodologies are essential. A bachelor's degree in Business, Marketing, Communication, or a related field is required, along with significant experience in product marketing, particularly in the B2B technology services sector. At NTT DATA, you will have the opportunity to work in a hybrid working environment and be part of a global organization dedicated to innovation and technological advancement. As a trusted partner for many Fortune Global 100 companies, NTT DATA is committed to helping clients succeed in the digital age. With a focus on diversity and inclusion, we invest heavily in research and development to drive sustainable growth and transformation. Join us and be a part of a dynamic team that is shaping the future of technology and business.,

About the Client: Our client is an Indian multinational information technology services and consulting company that specializes in delivering digital transformation and technology services from ideation to execution. They enable Global 2000 clients to outperform the competition by taking an agile, collaborative approach to creating customized solutions across the digital value chain. With deep expertise in infrastructure and applications management, our client turns IT into a strategic asset. Job Responsibilities: Design and execute an integrated communications strategy, both internal and external, along with a messaging strategy that aligns with the organization's overall business and people priorities. Provide support to the company's senior leadership, industry groups, and corporate functions on all external and internal communication needs. Translate corporate developments into meaningful and high-impact narratives for various stakeholders. Track key performance metrics, take action based on feedback, and fine-tune plans and approaches as necessary. Develop and build thought leadership to enhance the reputation of the company and its senior executives. Communicate effectively to diverse stakeholders and influencers by leveraging the latest communication trends and utilizing the right mix of communication channels. Establish and nurture relationships with the media and empower global PR partners/agencies to deliver their full potential. Candidate Requirement: The ideal candidate should hold a Post Graduate degree in Communications/PR with over 20 years of experience in an IT/ITES-Service Organization. Location: Mumbai,