General Manager- Category

About HONASA

Honasa Consumer Limited (HPL), is a house of brands with a digital-first approach toward consumer brands creating the FMCG conglomerate of the future. HCPL has built an in-house portfolio of digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, and Ayuga and has recently acquired stakes in BBLUNT and content platform- Momspresso. Backed by Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence.

Job Overview –

The successful candidate will be responsible for End 2 End category growth, P&L management and marketing for the leading category { Skin or hair } at Mamaearth. Including managing the E2E value chain, developing the marketing strategy for its sub-categories and executing structured marketing capability building initiatives across revenue & marketing channels. Responsible for the brand experience across all touchpoints, by development and localization of the winning campaigns for the product portfolio. Would be expected to meet the topline and bottom line targets for the business; build long term competitive strength.

Responsibilities & Duties -

● Category and competition understanding with full knowledge of category landscape & market size

● Driving category marketing strategy and category development roadmap

● Consumer understanding and plan & execute any researches required for category understanding and development

● Product portfolio management

● ATL/BTL, marketing initiative across channels

● Developing & driving channel strategy (Digital, Ecomm, Offline, Others)

● P&L, cost management & financial operations

● Should be able to expand with the role & responsibilities over time

Minimum Qualification & Must Haves -

● MBA from a known tier 1 B-school

● Total of 8+ years experience of which at least 4+ years work experience in a category marketing or brand manager role

● Marketing exposure with an FMCG company preferred

● Prior P&L handling experience

● Expertise in driving marketing strategies across channels (Digital + Offline)

● Willing to upskill, unlearn and learn

● Great people skills and communication capabilities

● Agile enough to implement newly acquired knowledge for role benefit