Frigo & Bento – Manager Marketing & Sales

Frigo & Bento – Manager, Marketing & Sales

Location: Kochi/Tuticorin/Bangalore | Reports to: Director Operations

Industry: RTE/RTC Seafood | QSR | Franchise Retail

Experience: 5–8 Years

We’re looking for a results-driven Manager – Marketing & Sales to lead the retail growth of Frigo & Bento’s ready-to-eat and ready-to-cook seafood products through QSRs and franchise outlets. The role demands strong FMCG/QSR experience and a passion for building sustainable seafood brand.

Key Responsibilities

· Retail & QSR Expansion

· Drive sales through strategic marketing and store-level promotions

· Plan and execute new QSR rollouts in a hub-and-spoke model

· Identify and onboard franchisee partners for outlet expansion

· Ensure outlet-level hygiene, branding, and service compliance

· Channel & Sales Management

· Monitor and support QSR operations inventory and local marketing

· Align ATL/BTL and digital campaigns with sales goals

· Develop effective trade promotions to boost footfall and revenue

· Customer & Product Focus

· Gather customer insights to drive product innovation

· Conduct competitor analysis and recommend growth strategies

· Ensure consistent customer experience and quality standards

· Team & Performance

· Lead the retail sales team and promoter network

· Maintain sales and stock dashboards; review performance metrics

· Collaborate with supply chain and marketing teams for alignment

Qualifications & Skills

Education : Graduate in Business/Marketing/Hotel Management; MBA preferred

Experience : 5–8 years in FMCG/food retail; 2+ years in QSR or franchise operations

Skills : Retail marketing, QSR operations, franchise management, team

leadership, customer analytics, FSSAI compliance

Compensation

Attractive package based on experience and potential