Founding Sales Development Representative (SDR)

Opportunity to work with the founders closely, build an outbound engine from scratch, get skin in the game (equity), and make a life-changing amount of money!

Compensation: 12-15 LPA + Uncapped Incentives + ESOPs

Whats Fabric

Fabric is an AI interviewing platform that runs autonomous first?round voice screens, scores candidates against role?specific rubrics, and flags interview cheating so that recruiting teams get real signal fast. Were seeing early signs of product-market fit and are ready to scale outbound in India + the US. If you love cold outreach, creative copy, and building sales pipelines from zero, this role is for you.

Why Fabric

Hiring signal is collapsing. Recruiters are drowning in volume, resumes are increasingly AI?written, and interview?cheating tools are everywhere. Early screens are noisy, slow, and biased.

Fabric flips this. Our AI voice interviewer runs structured, human?sounding screens in minutes, captures rich evidence, auto?scores against hiring rubrics, and detects inconsistencies. Recruiters get decision?ready shortlists instead of 100s of resumes.

Traction snapshot (publicly shareable high?level stats; well brief you on the full numbers in interview):

• Thousands of AI?driven interviews run each month and growing.
• Select paying customers incl. Public companies & high?growth tech/IT services firms.
• Strong founder?led sales motion; now formalizing outbound to accelerate expansion & US entry.

The Opportunity

Youll be our Founding SDR the first dedicated outbound hire. Youll partner directly with the founders to turn founder insights + product usage data into high?conversion sequences, sharp talk tracks, and scalable pipeline. Expect to do real work: research, write, dial, experiment, measure, iterate.

Youll help answer: Who cares most about fixing broken hiring What message breaks through Which triggers predict urgency Your fingerprints will be on our GTM playbook, tooling stack, and eventually the SDR > AE > RevOps machine we build.

What Youll Do

0?30 Days: Learn, Load, Launch

• Onboard to Fabric product, ICPs (IT services, RPO/staffing, venture?backed tech startups; expanding to US mid?market), and hiring pain points.
• Shadow founder calls; listen to real AI interview recordings to internalize value props.
• Clean & segment target account lists; enrich contacts; stand up outbound tracking in CRM.
• Launch 1st multi?touch outbound experiment (email + LinkedIn + call) with >30% data completeness.

30?60 Days: Personalize, Experiment, Objection?Handle

• Write variant messaging by persona (TA leader, CHRO, Eng hiring manager, RPO owner).
• Run high?velocity A/B tests across subject lines, openers, CTAs, and call scripts.
• Build quick Loom / voice snippets that show Fabric in action.
• Deliver qualified meetings to founders / AEs; log objections & feedback loops.

60?90 Days: Scale, Systematize, Report

• Operationalize sequencing (playbooks, cadences, templates) so future hires can ramp fast.
• Stand up weekly pipeline dashboard: meetings set, show rate, opp conversion, sourced ARR.
• Identify at?risk / expansion accounts from usage signals; coordinate warm re?engagements.
• Train next SDR; evolve into Senior SDR or Associate AE track based on performance.

Day?to?Day Responsibilities (Ongoing)

• High?volume, high?quality outbound: cold calls, targeted emails, LinkedIn, light social.
• Research & personalization at scale (tools welcome; creativity required).
• Rapid objection handling: budget, timing, AI skepticism, "we already have an ATS" etc.
• Qualification using our discovery framework; schedule high?intent demos.
• Maintain CRM hygiene (no black holes). Every lead categorized, next step logged.
• Partner w/ Marketing on signals content (pain posts, short clips, stats) to warm outbound.
• Capture field intel to influence product roadmap & pricing.

Must?Haves

• 13 years in outbound Sales Development / Business Development for a B2B SaaS or software product company. (Mandatory)
• Proven cold calling & cold email execution with measurable meeting targets.
• Strong written communication; can craft concise, compelling copy fast.
• Familiarity with outbound tools: Apollo, Clay, Salesloft/Outreach, Instantly, LinkedIn Sales Navigator, ZoomInfo, Loom.
• Comfortable with metrics, dashboards, and CRM discipline (HubSpot, Salesforce, or similar).
• Startup DNA: scrappy, resourceful, learns fast, comfortable with ambiguity & rapid change.

Nice?to?Haves

• Experience prospecting into HR / Talent / People / IT buyers or technical buyers at mid?market firms.
• Sold HRTech / TalentTech / Recruiting tools.
• US market prospecting experience and timezone flexibility.
• Data slicing and spreadsheet chops for list building and reporting.
• Creative copywriting, short?form video prospecting, or meme?based outreach (yes, really).

Career Growth

Youre joining at the ground floor. From this role, you can grow into:

• Senior / Lead SDR (team lead as we scale headcount).
• Closing AE (owning SMB / Mid?Market new business).
• RevOps / Growth (owning tooling, data, and experimentation engine).

Well co?design a growth path at the 90?day review.

Compensation & Benefits

• 12 - 15 LPA
• Result-based commissions (uncapped upside after ramp).
• Meaningful ESOPs be an actual owner.
• Monthly learning / tooling budget (data, sequencing, copy tools).
• Flexible leave; recharge encouraged.

Location & Work Model

Bengaluru (Bangalore), India.

US prospecting blocks may require some evening overlap (IST ? ET / PT windows). We run sane, planned shifts.

Interview Process

We move fast and respect your time.

• Intro Screen (20 min): Quick conversation w/ Fabrics AI agent.
• Outbound Deep Dive (60 min): Walk us through a real outbound motion you ran: lists, messaging, results. Bring metrics.
• Team Meet (60 min): Meet all founders (preferably in-person)
• References & Offer

Total time: usually <2 weeks from intro to offer if schedules align.

Lets fix broken hiring together!