Email Marketing Manager

As an Email Marketing Manager at Innofied Solution, you will be a key driver of the success of email marketing and sales initiatives. Your role will involve leveraging your leadership skills, extensive experience in email and content marketing, and collaboration with the marketing and inside sales teams. The primary focus will be on strategizing and executing email campaigns for Innofied Solution and its SaaS product AllRide Apps, catering exclusively to international B2B clients. Responsibilities: - Develop and implement email marketing strategies to enhance engagement, conversions, and revenue generation. - Monitor the performance of email campaigns, deriving insights from data to optimize future campaigns. - Create and execute comprehensive outbound marketing campaign flows, including segmentation, email development, campaign architecture, and delivery. - Contribute to the enhancement and customization of email templates. - Work collaboratively with a defined target and strive to achieve objectives with the team. Requirements: - Minimum of 3 years of experience in email marketing for B2B entities. - Proficiency in written and verbal communication. - Familiarity with email marketing platforms and processes like Gmass, Mail-merge, HubSpot, Getresponse, or Smartlead for sending emails and generating leads/appointments. - Preferred understanding of digital marketing concepts such as SEO, PPC, social media, and content marketing. Benefits: - Provident Fund (PF) - Mediclaim coverage - Flexible working hours - Opportunity to collaborate with international clients and contribute to a rapidly growing AI-based SaaS product Join Innofied, a well-established technology product and services company with over a decade of experience in the industry. With a dedicated team of 100+ professionals operating from development centers in Kolkata and Pune, along with global presence in London, Sydney, the US, UK, and Australia, we have successfully catered to 1000+ clients worldwide. Our subsidiary, AllRide Apps, focuses on AI-driven smart transportation and logistics solutions, while Innofied specializes in tech product development. Why Join Us - Embrace our high-energy work culture dedicated to crafting world-class tech products. - Engage with innovative and growth-focused individuals, equipped with resources to deliver exceptional outcomes. - Experience a 100% year-on-year growth trajectory and contribute to our exponential expansion. - Access exclusive in-house and external training programs and certifications for professional development. Awards: - Engage Digital Award of Excellence - NASSCOM Emerge IT East Award - ASSOCHAM Technology Excellence Award - WASME National SME Award of Excellence,