Director-Customer Growth Marketing

About the Role

Director-Customer Growth Marketing

A Day in the Life

• Own New Generation Within Existing Customers

• Whitespace identification & account prioritization to drive generation pipeline within existing customer base.
• Analyze contract data, product usage, and Customer Success feedback to uncover whitespace across our solutions portfolio.
• Develop an account-scoring model to surface high-potential opportunities for cross-sell/upsell marketing.

• Collaborative Strategy for Cross-Sell/Upsell

• Align with Customer Success on customer QBR insights, using those findings to inform tailored marketing campaigns that address specific pain points or growth objectives.
• Connect with Sales to ensure clear handoffs when leads mature into active cross-sell/upsell conversations.

• New-Form Content & Thought Leadership

• Oversee the creation of product-focused videos, customer product interaction showcases, and webinars that highlight the expanded value our solutions can deliver.
• Drive peer-to-peer engagement through case studies, customer roundtables, and analyst briefs that validate Innovaccers capabilities and success stories.

• Conferences & Event-Based Marketing

• Devise meeting-generation strategies at healthcare conferenceswhether through private executive briefings or VIP experiencesto spark discussions around broader product adoption.
• Collaborate with Sales and Customer Success to coordinate customer-exclusive events that reinforce partnership depth and shared best practices.

• Digital Campaigns & Account-Based Marketing (ABM)

• Launch targeted LinkedIn, email, and search campaigns highlighting pain points that can be solved by additional Innovaccer modules or solutions.
• Employ ABM best practicessegmenting accounts, customizing outreach, and delivering personalized content for maximum relevance.

• Data-Driven Insights & Optimization

• Monitor campaign performance via CRM (e.g., Salesforce) and analytics platforms (e.g., Power BI), refining tactics based on user engagement and pipeline progression.
• Present clear, data-backed results to leadership, iterating rapidly to capture new cross-sell/upsell opportunities as they emerge.

• Cross-Functional Synergy

• Collaborate with Product to understand upcoming features and roadmaps, ensuring marketing messages reflect new enhancements that resonate with existing customers.
• Share learnings and best practices across teamsSales, Customer Success, Marketingto maintain alignment on messaging and priority accounts.

• Customer Advocacy & High-Impact Content

• Develop compelling case studies, comparative analyses, and success stories that map real results back to Innovaccers expanding solutions portfolio.
• Cultivate customer champions who can speak to the impact of multiple Innovaccer products, boosting peer referrals and influencing broader adoption.

What You Need

• Whitespace & Account Prioritization Expertise

• Demonstrated ability to analyze customer data, interview stakeholders, and map opportunities for cross-sell/upsell.

• Operational & Analytical Mindset

• Proficiency in CRM (Salesforce) and analytics (Power BI, Tableau); comfort turning data insights into actionable marketing strategies.

• Work Experience

• 10+ years of experience in customer marketing, growth marketing, or account-based marketingideally within a B2B SaaS or technology environment.

• Deep Customer Engagement

• Skilled at collaborating with Customer Success teams to distill QBR feedback into practical marketing initiatives.
• Familiarity with U.S. healthcare systems, payer-provider dynamics, or value-based care models is a strong plus.

• Channel Mastery & Campaign Execution

• Experience driving multi-channel programs (email, webinars, in-app messaging, events) targeting existing customers with relevant solutions.
• Knowledge of ABM approaches to tailor strategies for specific accounts or verticals.

• Exceptional Communication & Leadership

• Adept at influencing cross-functional stakeholders and distilling complex solutions into clear, resonant marketing messages.

• Project & Time Management

• Capable of managing multiple campaigns at once while maintaining a results-oriented focus.

• Education

• Bachelors degree in Marketing, Business, or a related field; Masters degree/MBA preferred.

We offer competitive benefits to set you up for success in and outside of work.

Heres What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices