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Digital Strategy Analyst

4 - 6 years

3 - 10 Lacs

Bengaluru Karnataka India

Posted:2 days ago| Platform: Foundit logo

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Skills Required

Data Analysis SEO Optimization PPC Campaigns Social Media Market Research Content Strategy Digital Marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities

  • Perform competitive assessments & market researchto identify gaps & opportunities
  • Conduct omnichannel and heuristic analysisusing tools likeAdobe Analytics, Google Analytics, SimilarWeb, and SEMRush
  • Develop customer-experience transformation & digital innovation strategies
  • Buildpoint-of-view reportsandindustry-specific recommendations
  • Gain aholistic understanding of Adobe Digital Experience Solutions(Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc.)
  • Collaborate with teams to present insights & recommendations to internal and external stakeholders

What Were Looking For

  • MBA or advanced degreewith4-6 years of experienceinDigital Marketing, Digital Strategy, or Digital Analytics
  • Mandatory Skills:Adobe Analytics, Google (Google Analytics, Google Ads, or similar), and Market Research
  • Strong knowledge of theMarTech ecosystem & Adobe Experience Cloud solutions
  • Experience inmarket research, competitive benchmarking, and KPI analysis
  • Proficiency in tools likeAdobe Analytics, SimilarWeb, SEMRush, and Google Analytics
  • Excellentanalytical, problem-solving, and storytelling skills
  • Ability to work independently and communicate insights effectively

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