Digital Analyst

Role & responsibilities

What you'll do

A Digital Strategy Analyst you will collaborate with various stakeholders to surface strategies that aligns with customers vision. The Analyst will be expected to perform a number of activities including but not limited to:-

• Perform competitive assessments & analysis to identify gaps & areas of opportunities
• Contribute towards supporting XL team's offerings through research, analysis and deliverables and provide industry specific recommendations
• Leverage Analytics solutions to perform Site Analysis to identify areas of opportunity for the client in question
• Build point-of-views and recommend strategies for customer-experience transformation & digital innovation
• Get holistic understanding of Adobe's Digital Experience Solutions such as Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc. that aligns with customer's vision & interests.
• Contributing to team's performance reporting cadences and metrics / targets
• Collaborate with stakeholders to discover customer needs, craft and present deliverables during internal and/or external readouts as and when required, with bare minimum support.
• Show proficiency in functional / industry expertise or Experience Cloud solution know-how at high level.

Education

What you need to succeed

• MBA or Equivalent advanced degree
• 4-6 years of management consulting experience in the field of Digital Marketing, Digital Strategy or Digital Analytics
• Knowledge of MarTech ecosystem and Adobe Experience Cloud solutions
• Knowledge on key industry trends and various industry specific KPIs & metrics
• Proficiency at translating insights from market research into criteria for benchmarking and analysis
• Experience in and understanding of running and creating market research surveys
• Experience leveraging tools like Adobe Analytics, SimilarWeb, SEMRush to conduct omnichannel and heuristic analysis
• Proven passion for digital experiences and/or cloud technology
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Strong interpersonal skills with ability to work optimally with people at all levels
• Ability to communicate sophisticated ideas verbally and in writing and a strong presenter
• Ability to work proactively and independently with minimal supervision
• High degree of intellectual curiosity and ability to absorb concepts quickly

Skills and Experience

The Skills and Experience match parameters for the candidate are parsed from the Duties, Skills, and Education.

Required Skills