Posted:1 day ago|
Platform:
On-site
Part Time
SanDisk, founded in 1988 and based in California, is a leading innovator in flash memory storage solutions. The company designs and manufactures products like USB drives, SD cards, and solid-state drives for consumer and enterprise use. SanDisk pioneered flash-based SSDs and helped establish industry standards such as Secure Digital. Known for reliable, high-performance storage, SanDisk serves global markets, driving innovation in digital storage technology.
Job Description: Digital Marketing and Social Media Specialist – India & MEA
Key Responsibilities:
Develop and execute integrated digital marketing strategies for India & MEA with a strong focus on performance marketing to drive measurable sales growth and ROI.
Utilize generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) for efficient, scalable, and creative content creation across social media, ads, and digital platforms.
Plan and manage high-impact paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and region-specific channels.
Leverage social commerce capabilities to enhance online shopping experiences and directly increase conversion rates through Instagram Shopping, Facebook Shops, and other platforms.
Apply AI-powered analytics and automation to optimize targeting, bidding, and budget allocation for maximum campaign effectiveness.
Continuously analyze campaign performance and sales data to refine strategies, identify growth opportunities, and meet sales KPIs.
Collaborate cross-functionally with channel, product, and sales teams to produce data-driven, AI-enhanced ad creatives and messaging.
Lead A/B testing and multivariate experiments for content, offers, and targeting, using AI tools to identify top-performing variants.
Build partnerships with digital platforms, influencers, and agencies to expand reach and drive revenue.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
6-8 years of proven experience in digital marketing, social media management, and performance marketing, preferably within India & METIA markets.
Hands-on experience with generative AI tools for content creation (e.g., ChatGPT, Jasper, Copy.ai) and applying AI in campaign optimization.
Experience with social commerce platforms and tools like Instagram Shopping, Facebook Shops, and e-commerce integrations.
Proficient in digital analytics tools such as Google Analytics, Facebook Ads Manager, and other BI platforms.
Solid understanding of customer acquisition funnels, conversion optimization, and data-driven marketing strategies.
Ability to analyze campaign performance data to generate actionable insights and improve sales outcomes.
Familiarity with A/B testing methodologies and marketing automation platforms.
All your information will be kept confidential according to EEO guidelines.
Sandisk
Upload Resume
Drag or click to upload
Your data is secure with us, protected by advanced encryption.
Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.
We have sent an OTP to your contact. Please enter it below to verify.
Salary: Not disclosed
New Delhi, Delhi, India
Salary: Not disclosed
Salary: Not disclosed
New Delhi, Delhi, India
Salary: Not disclosed