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Digital Marketing Specialist

1 years

1 - 2 Lacs

Posted:4 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Digital Marketing Executive – Social Media & Content Creation

Job Description:
The Digital Marketing Executive is responsible for developing and executing digital campaigns, managing social media presence across platforms like Instagram and Facebook, and creating engaging video and graphic content to grow brand awareness, engagement, and conversions.

Key Job Duties:

  • Social Media Management
  • Develop and schedule daily/weekly posts for platforms like Instagram and Facebook.
  • Monitor and respond to comments, DMs, and mentions promptly.
  • Track engagement metrics (likes, shares, reach) and optimize content accordingly.
  • Plan and implement paid ad campaigns with targeted reach.
  • Video Editing
  • Edit short-form and long-form videos for reels, stories, and ads using tools like Adobe Premiere Pro or CapCut.
  • Add captions, transitions, and branded elements to maintain visual consistency.
  • Repurpose old content into new formats (e.g., stories from blog posts, highlights from webinars).
  • Graphic Design
  • Design eye-catching visuals for posts, stories, ads, and campaigns using Canva, Photoshop, or Illustrator.
  • Maintain a consistent brand look across all digital content.
  • Collaborate with the marketing team for creative concepts and branding guidelines.
  • Campaign Planning & Reporting
  • Collaborate with teams to align campaigns with overall digital strategy.
  • Conduct competitor analysis and stay updated with digital trends.
  • Prepare weekly/monthly performance reports using insights from Meta Business Suite and other tools.

Job Types: Full-time, Permanent

Pay: ₹9,936.19 - ₹20,000.00 per month

Schedule:

  • Day shift

Supplemental Pay:

  • Commission pay
  • Yearly bonus

Experience:

  • Video editing: 1 year (Preferred)

Work Location: In person

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