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Digital Marketing Specialist

0 years

3 - 5 Lacs

Posted:2 weeks ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

The Digtal Marketing Specialist will work closely with MELS’s marketing team to drive campaigns that increase brand visibility and customer engagement. This role is essential in building our brand presence across globe viz, US, Canada, Middle East, Australia, and Europe through effective outbound strategies. o Key Responsibilities  Develop and execute outbound marketing strategies, including email campaigns, content marketing, and social media outreach.  Conduct thorough market research to identify and target potential customer segments.  Monitor and analyze campaign performance metrics, adjusting strategies for optimal results.  Collaborate with content creators and designers to develop engaging marketing materials.  Assist in organizing promotional events and webinars to enhance audience engagement.  10% Travel for business conferences o Qualifications  Bachelor’s degree in Marketing, Communications, or a related field. o Preferred Skills  Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot),  Creative thinking, excellent written and verbal communication skills  Knowledge of customer segmentation techniques. Job Type: Full-time Pay: ₹325,000.00 - ₹500,000.00 per year Schedule: Day shift Work Location: In person

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